Role OVO-View

12 Month Fixed Term Contract 

Team: Brand Strategy & Management

Location: London or Bristol, 2 days a week in the office

Salary banding: £60,000 - £67,000

Experience: Mid/Senior level

Working pattern:Full-Time

Reporting to: FrancescaDanczak, Head of Brand

Sponsorship: Unfortunately we are unable to offer sponsorship for this role.

This role in 3 words: Strategy, Brand, Creative

Top 3 qualities for this role: Communicator, Empathetic, Objective

Where you’ll work:

At OVO, we understand that a one size fits all approach doesn’t work for everyone. That’s why we created the OVO Way of Flexibility.

All our roles are hub based (Bristol, Glasgow or London), providing a dedicated space for collaboration, connection and teamwork. You’ll also have the flexibility to work from home.

Everyone belongs at OVO

At OVO, we are on a mission to solve one of humanity's biggest challenges, the climate crisis. And we know it takes all of us to change the world. That's why we need diverse people from all abilities, gender identities, ethnicities, ages, sexual orientations, life experiences and backgrounds to join us.

Teamworking for the planet

Everything we do here spins around Plan Zero. So, naturally, the team you’ll be joining plays a gigantic role in making that happen. Here’s how:

Our brand strategy & management team are responsible for creating the frameworks for success - think brand positioning, guidelines & brand toolkits. Ultimately helping the business work towards our common goal - making energy work for people and planet. 

We are looking for an experienced and professional brand strategist to cover a temporary secondment - supporting the Head of Brand on day-to-day strategic projects, requirements, activation, organisation and planning.

This role in a nutshell:

Looking to be part of a team at the forefront of one of the most exciting and transformational brands in the energy tech sector? Following a successful rebrand in 2023, OVO has entered a new chapter of brand evolution in which the continued rollout, application and evaluation of the brand is considered pivotal to our long-term business success.  

This role will range from stakeholder engagement across the entire business, supporting on everything from development, naming and proposition positioning, through to exploring new ways to activate the brand across experiences. Working closely with the Head of Brand, you’ll be the go-to strategist within a team in constant high-demand ensuring the brand is consistent and effective. 

Your key outcomes will be:

• A trusted strategic partner to the Head of Brand. Able to provide both critical opinion on outputs, as well as crafting your own responses to a wide variety of problem-solving challenges.  
• Able to create strategically robust and inspiring naming, positioning and messaging documents for a diverse range of products and propositions that reinforce and contribute to the core brand platform  
• Act as a brand representative and evangelist within various working groups to ensure all consumer facing comms and assets reflect the brand, and contribute to creating the desired consumer impact 
• Collaborate with other teams in the wider Brand and Marketing teams (from Advertising to Insight), acting as a brand consultant ensuring all outputs are consistent and reflect the core strategy 
• Partner with Head of Comms Planning on messaging strategy for everything from GTM/product launches, through to BAU comms
• Partner with, and support, colleagues in strategic brand alignment to maintain brand standards

Within your first 3 months month you’ll:

• Have an innate understanding of the OVO brand platform and long-term strategic ambition
• Be seen internally as an expert in OVO’s brand strategy, guidelines and tone of voice 
• Be an expert in OVO’s propositions and products
• Be very familiar with OVO’s customer experience
• Have a reputation for inspiring outputs to problem-solving challenges by colleagues throughout the business
• Proactively spot opportunities to improve, activate or integrate the brand strategy to have a meaningful impact on customers and prospects

You’ll be a successful Senior Brand Strategist here at OVO if you…

• Have 5+ years experience as a brand strategist (or responsible for brand strategy) in either an agency or business environment
• Have a provable track record in helping to build, and maintain, best in class consumer brands
• Have a strong depth of understanding and appreciation for the mechanics and theory of what makes a strong brand strategy and how to build great brands
• Have a strong understanding of the role brands play in creating meaningful connections between a business and its customers
• Are a confident and creative communicator, able to bring ideas to life in an inspiring and empathetic way
• Are a natural problem solver and critical thinker, capable of seeing the creative or transformative opportunities in everyday challenges
• Understand the business impact effective brand strategy can have, and can confidently interpret brand metrics and reporting - and subsequently translate this into language that non-brand folk will understand
• Are able to translate consumer, category and cultural trends into meaningful insights, and apply them to help inform strategic recommendations  

In terms of working environment, you’ll love to work independently - forging out across the business to find spaces and places to integrate brand-led thinking. Your work will be based in rigour and best-practice - with a healthy dose of creativity. OVO’s a great place to work for people who have a natural interest in the world around them, and a willingness to find the spark of interest in everything.

Let’s talk about what’s in it for you

We’ll pay you between £60,000 and £67,000, depending on your specific skills and experience. If your expectations are a little different, have a chat with us!

We keep our pay ranges broad on purpose to give us, and you, flexibility to match your experience to our zero carbon mission.

You’ll be eligible for an on-target bonus of 15%. We have one OVO bonus plan that focuses on the collective performance of our people to deliver our Plan Zero goal. 

We also offer plenty of green benefits and progressive policies to help you feel like you belong at OVO…and there’s flex pay.  It’s an extra 9% of your salary on top of your core pay to use as you like. You can take it as cash, add to your pension, or choose to spend it on a huge range of flex benefits. Here’s a taster of what’s on offer: 

For starters, you’ll get 34 days of holiday (including bank holidays). For your healthWith benefits like a healthcare cash plan or private medical insurance depending on your career level, critical illness cover, life assurance, health assessments, and moreFor your wellbeingWith gym membership, gadget, travel and cyber insurance, workplace ISA, will writing services, DNA testing, dental insurance, and more For your lifestyle With extra holiday buying, discount dining, culture cards, tech loans, and supporting your favourite charities with give-as-you-earn donationsFor your home  Get up to £300 off any OVO Energy plan (when you pay by Direct Debit), plus personal carbon offsetting and great discounts on smart thermostats and EV chargersFor your commute Nab a great deal on ultra-low emission car leasing, plus our cycle to work scheme and public transport season ticket loans Want to hear about our full range of flexible benefits and progressive people policies? Our People Team can tell you everything you need to know.

For your Belonging

To find better ways to support our people, we need to listen to each other’s experiences and find ways to build a truly inclusive and diverse workplace. As part of this, we have 8 Belonging Networks at OVO. Led by our people, for our people - so when you join OVO, you can play a part - big or small - with any of the Networks. It's up to you.

Oh, and one last thing...

We’d be thrilled if you tick off all our boxes yet we also believe it’s just as important we tick off all of yours. And if you think you have most of what we’re looking for but not every single thing, go ahead and hit apply. We’d still love to hear from you! If you have any additional requirements, there’s a space to let us know on the application form; we want to make the process as easy and comfortable for you as possible..