As the Senior Commercial Manager at HelloFresh, you'll lead efforts to optimize customer retention and lifetime value. You'll meticulously track and analyze key drivers, translating complex data into actionable insights for our growth and product marketing teams. This pivotal role directly informs P&L decisions through commercial modeling and ad-hoc analysis, enhancing customer success and driving sustainable growth. You'll report directly to the Marketing Director of HelloFresh and work cross-functionally across marketing and product teams.

You will...

• Retention & Customer Lifetime Value (CLV) Optimization: Proactively track and analyze key drivers of brand retention and CLV. Identify opportunities for improvement within our growth strategy - at the channel and ad level - and partner with our growth and product marketing teams for implementation.
• Cohort Success Analytics: Conduct in-depth analyses of leading customer success metrics, connecting the dots between marketing metrics (campaign, messages, audience) and product metrics (NPS, culinary preferences). Translate into actionable steps for campaign managers or product marketers.
• Ad-Hoc Commercial Analysis: Provide critical analytical support for various ad-hoc commercial initiatives, including commercial modelling and informing P&L decisions.
• Data-Driven Insights & Communication: Translate complex data into clear, concise, and actionable insights for stakeholders. Prepare and present compelling slides for formal presentations, while also possessing the agility to conduct quick, ad-hoc analyses and communicate findings efficiently (e.g., via Slack).

You have...

• Experience: 5+ years of experience in a highly analytical role, preferably within consulting, marketing analytics or commercial finance.
• Data Analysis Skills: Proven ability to independently extract, clean, analyze, and interpret data, with exceptional proficiency in Excel and a strong capability to read and understand business intelligence (BI) dashboards. SQL proficiency is a plus.
• Analytical Rigor: You possess exceptional analytical and problem-solving skills, with a clear track record of tackling complex business questions and delivering impactful solutions.
• Business Acumen: You have a strong understanding of marketing principles, the customer lifecycle, and key commercial metrics, particularly within an e-commerce or subscription-based business.
• Agile & Collaborative Communicator: You thrive in fast-paced environments. You can understand data problems from a short prompt and structure the analysis. You're an excellent verbal and written communicator, adept at translating complex analytical findings for diverse audiences, and a natural collaborator who partners effectively with cross-functional teams.

You’ll get…

Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance. Family Benefits - A parental leave top-up program for expectant parents.Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Working ConditionsIt’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.