We’re hiring a Senior Manager, Marketing Analytics to enable the virality team to make more optimal informed decisions, improve visibility, speed and autonomy of data-driven decision making for our referral program strategy. In this role, you will be responsible for owning incentive A/B tests as well as generating insights related to Virality strategy.  Reporting to the Head of Virality for North America, you’ll be analyzing available data to support marketing and wider business decisions, supporting key quarterly and yearly budgeting processes, post-campaign analysis of marketing initiatives and A/B tests, and making the team’s routines more efficient and automated when possible, supporting the development of dashboards and tools to make performance analysis as quick and insightful as possible.

You will…

• Introduce good data governance, data quality and reporting standards
• Develop an effective operating model for the insights & reporting arm of the virality team, that maintains collaboration between functional teams and the data team.
• Ensure that marketing metrics and KPIs that are delivered and maintained in scalable and sustainable way
• Introduce automation of repetitive tasks and analysis
• Identification of new commercial opportunities and a/b tests, and driving them from ideation to execution
• Driving the adoption of advanced analytics techniques to optimise referral campaigns, measure performance, and uncover insights that enhance customer acquisition, retention, and engagement
• Collaborating closely with other marketing teams to identify key metrics and develop data-driven strategies that align with business objectives
• Developing a deep understanding of the marketing and foodtech industry landscape, market trends, and customer dynamics to inform marketing strategies and identify growth opportunities
• Working closely with the local and central teams to assess performance levers, proactively surface outliers and opportunities, and contribute to the development of new marketing initiatives
• Providing strategic guidance to the marketing team based on data insights, competitive analysis, and market research

At a minimum, you have...

• Bachelor’s degree required, Master’s degree preferred in marketing, business or STEM-related field (e.g. mathematics, engineering, computer science, economics, statistics, etc.)
• 5+ years of years of experience in commercial or marketing analytics, data science, or a similar analytical role; working on a subscription business model is a plus! 
• Analytical by nature, motivated self-starter and a born problem-solver who’s not afraid of liaising with other teams to implement solutions
• Have extensive hands-on experience working with Excel / Google Sheets, SQL and Tableau at an advanced level, with the aspiration to expand your commercial acumen
• Can interpret a Python script and make your way through to any necessary changes
• Great at transforming data and numbers into insights and real-life opportunities. You are also keen on implementing and tracking the solutions yourself
• Highly motivated by a fast-paced culture of continuous feedback, growth and healthy debate
• Have excellent interpersonal and communication skills with both technical and non-technical individuals
• Have great organizational skills and can easily manage stakeholders, defining priorities and proposing new and more efficient ways
• You are level headed and responsive during challenging business situations
• You are able to balance attention to metric details against efficient and rapid execution

You’ll get…

• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave of 16 weeks & PTO policy
• $0 monthly premium and other flexible health plans effective first day of employment
• 85% discount on your subscription to HelloFresh (as well as other product initiatives)   
• Snacks, cold brew on tap & monthly catered lunches
• Company sponsored outings & Employee Resource Groups
• Collaborative, dynamic work environment within a fast-paced, mission-driven company  

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.