Senior Manager, Marketing Analytics

Full Time
Boston, MA, USA
3 months ago

Senior Manager, Marketing Analytics

Wayfair is looking for a Senior Manager to lead our Marketing Technology Analytics team. Our Marketing Technology team is responsible for building Wayfair's world class, ML powered technology platform that optimizes and powers all of Wayfair's paid and organic advertising to drive billions of dollars in annual revenue. Our platforms leverage ML. We build innovative ML products and services that enhance our customer experience, improve customer loyalty, and ultimately grow our business. We have a modern tech stack including sophisticated capabilities around AI, data science, causal inference and personalization. 

What You'll Do

  • Own the strategic analytic roadmap to unlock insights and guide the business - everything from identifying, testing and optimizing new features to broad level strategic direction that is grounded in data evidence and heavy analytical rigor.
  • Leverage experimentation to measure tradeoffs and short/long term impact of various strategic initiatives and derive actionable insights to inform ML product roadmap. 
  • Be responsible for monitoring customer behavior on our websites and platform health to proactively identify and resolve critical issues.
  • Collaborate with a cross-functional team of engineers, ML Scientists and Product Managers, while interfacing with a broader group of Marketing stakeholders.
  • Hire, manage, and mentor a high performing team of analysts.
  • Communicate key insights and recommendations to influence cross-functional executive leaders across the organization.
  • Proactively identify areas where analytical efforts can produce strong business value add. Prioritize resources and hiring across multiple areas and balancing short-term needs with longer-term initiatives.

What You'll Need

  • 5+ years of analytics experience with a history of delivering successful products across the full product lifecycle.
  • Bachelors in computer science, engineering, statistics, economics, MIS, or other quantitative discipline; Masters preferred.
  • Proven experience managing diverse teams and growing analysts
  • Excellent communication & the ability to tailor it to different stakeholders.
  • Experience defining a clear strategy with a robust roadmap and delivering against it.
  • Experience designing and implementing highly visible, complex, and innovative analytical solutions that drive business decision making.
  • Strong business acumen, analytical skills, and technical abilities along with problem solving skills.
  • Demonstrated success influencing senior level stakeholders on strategic direction based on recommendations backed by in-depth analysis.
  • Familiarity with ML and experience working with ML scientists and engineers.
  • In-depth experience with SQL and Python 
  • Experience with experimental design (A/B tests) and statistical analysis to drive business decision making, highly preferred. 

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

Need Assistance?

For more information about applying for a career at Wayfair, visit our FAQ page here. 

About Wayfair Inc.Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

We are interested in retaining your data for a period of 12 months to consider you for suitable positions within Wayfair. Your personal data is processed in accordance with our Candidate Privacy Notice (which can found here: https://www.wayfair.com/careers/privacy). If you have any questions regarding our processing of your personal data, please contact us at dataprotectionofficer@wayfair.com. If you would rather not have us retain your data please contact us anytime at dataprotectionofficer@wayfair.com.