As the Senior Manager of Paid Social, you will be responsible for the largest channels across our brands as part of the North America team. You will lead a team of Paid Social experts and help us scale cost-effective customer acquisition and reactivation campaigns across multiple search and biddable product categories. Reporting to our Paid Social Associate Director, you will help develop and execute the strategic plan, use analytics to inform decisions, and drive execution to optimize a significant marketing budget against company goals. 

This role is a high-performance/high-impact role with the opportunity to work with teams across the organization - from Brand, Discounts, Creative, and Analytics. To kick things off, we would like you to focus on various Paid Social channels (such as Meta, TikTok, and Snapchat) as Strategic Investments and work with our in-house experts and agencies to find synergies to bring high-quality customers to the business. Lead the roadmap development and execute key campaigns across our meal kit brand portfolio, with the main focus being HelloFresh.

You will…

• Plan, design, and execute paid social (Meta, TikTok, Pinterest, Snapchat, etc) campaigns from execution to completion. 
• Use a data-first approach to analyze performance drivers to optimize for channel ROI.
• Be responsible for all campaign trafficking, quality control, campaign launch, reporting, and analysis. This is a hands-on role building & optimizing campaigns.
• Optimize campaign performance towards activation, retention, and reactivation goals.
• Analyze & report on campaign KPIs to key stakeholders.
• Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM,  etc.—(targeting, optimization, creative direction, etc.)
• Develop relationships with key paid social partners to nurture performance growth
• Provide project management support to ensure deadlines are met
• Manage a set of external partners and contractors to maximize performance.
• Design, implement and analyze A/B split tests across paid social channels
• Work with the Brand Team to oversee and launch paid social creatives.

You are…

• Track record of efficient growth through a solid understanding of paid social and all performance marketing metrics (CPM, engagement rate, CPA, CPC & LTV)
• Experience running large multi-million dollar growth campaigns on paid social media platforms including Facebook, Instagram, Pinterest, TikTok, Reddit and Snapchat
• Strong communications and presenting skills with an eye for creative performance.
• Strong quantitative & analytical skills; able to use data to optimize day-to-day performance
• A process-improvement mindset to help us become more efficient in our activities.
• A curiosity to not just know what is happening, but to understand why it is happening.
• Obsessed with growth and building things while not being afraid to get your hands dirty
• Familiar with the fast-paced, demanding and analytical startup environment
• A positive mindset towards challenges and new opportunities and a natural hustler with a contagious “can-do” attitude

You have… 

• A bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
• 6+ years of experience directly managing paid social campaigns on the client-side (preferred) or at a performance marketing agency.
• Must be proficient at Excel for performance analysis (pivot tables, formula building, etc)
• Knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting.
• Experience working with performance marketing metrics and platform reporting.
• Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.

You’ll get...

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness -Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
• Vacation & PTO -Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance. 
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Working Conditions

It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.