For our international and fast growing Growth team in Berlin, we are looking for a senior Influencer Marketing Manager to drive further growth across the entire group, while also helping the team scale their global strategy. 

As the owner of our global influencers, you will be owning a robust portfolio of global agencies and influencers and will be responsible for overall customer growth through channel innovation and optimisation. You will be using your vast knowledge of the local influencer landscape and our customer insights to drive a targeted approach to acquisition campaigns and help improve the overall ROI of the channel across multiple markets and brands. You will also be responsible for the optimisation and diversification of global agencies and influencers. 

You will report directly to the Global Associate Director of Influencer Marketing.

• Serve as the primary owner of multiple top-notch global agencies and influencers, setting up strategy focused on customer acquisition and retention 
• Be hands-on and manage influencer performance global campaigns from beginning to end with large budget management, which includes: 
• Identify, select, and reach out to suitable global talents and agencies to work with in our campaigns
• Negotiate and maintain long term collaborations with our influencers and agencies
• Create briefs, approve content, and set up a clear activation plan for the campaign
• Observe and analyze industry trends in order to build up our long term influencer channel strategy
• Take a strategic and analytical approach to manage the channel to meet CAC, ROI, and budget goals
• Take an active role in the global project pipeline to ensure that our central influencer strategy participate and benefit as much as possible from new developments
• Take a critic view on the current setup of the program and actively propose strategic changes in favor of ROI
• Be a respectable leader and work in collaboration with the entire local and global influencer managers to make sure that our central campaigns have as much reach and impact as possible

• You have at least 3-4 year of experience as influencer marketing manager 
• You have an understanding of the influencer marketing landscape, including recent industry trends and knowledge of the global celebrity and influencer scene
• You have Strong negotiation skills and experience dealing with complex agencies and large budgets 
• You are data driven and have strong Excel/Google Sheet skills 
• You have strong relationship management skills 
• You are highly self motivated individual with a hands-on mentality
• Requirement:Full proficiency in English, additional languages are a plus

• Comprehensive relocation assistance to move to Berlin plus visa application support (if applicable)
• A significant discount on your weekly HelloFresh box
• Annual learning and development budget to attend conferences or purchase educational resources plus access to the HelloFresh Academy
• Mental health support, including Headspace subscription and access to qualified therapists through Spill
• Budget for home office supplies
• Monthly transportation budget through Rydes app 
• Working parents support
• Additional perks include: Annual German language budget, discounts for John Reed gyms & Urban Sports Club, regular company events, fresh fruit & free drinks in the office, in-house yoga classes, weekly discount on the Convini vending machine in the office
• Hybrid working model (option to work from home for up to 50% if preferred) 
• Sabbatical leave option after 18 months of being with HelloFresh
• HelloFresh Pension Scheme that is subsidized with 20% on top
• A diverse and vibrant international environment of 90+ different nationalities
• The chance to have a significant impact on one of the fastest-growing technology companies in Europe in an exciting growth phase

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.