Senior Media Analyst, Retail Media

VaynerMedia

Full Time

New York, NY, USA

5 months ago

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ABOUT VAYNERMEDIA

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

*Experience in Retail Media + Programmatic REQUIRED

In A Nutshell:

Our media buying teams ensure the execution of media plans are running smoothly and line up with client goals and expectations. As a Senior Media Analyst, Retail Media you’ll be responsible for placing campaigns across various digital platforms, developing media buying strategies, and forecasting media spend to deliver against campaign goals.

What You’d Do:

Constantly work to improve campaign performance, insights collection and takeaways, and generally strive to “over-deliver” to clients.
Bid/buy and place campaigns within various digital platforms managing the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
Collaborate with media planners on upcoming campaigns determining best platforms, target audience, and creative strategies to implement to develop media plans.
Monitor campaigns for performance ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management.
Create and occasionally present client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, and high-touch optimizations to ensure relevant metrics and insights are shown and make recommendations by condensing or strengthening key insights from campaign reports to optimize performance.
Manage platform relationships regularly via: Facebook, Twitter, Snapchat, Google, etc.
Oversee Media Analysts bandwidth assisting in the training and development of new and existing Media Analysts on the team.

What You’ve Got:

1 Year experience as a Media Buyer within an agency, entrepreneurial street cred and/or BA/BS degree (Economics, Mathematics, Statistics, or Finance)
Advanced skills in Excel including pivot tables, V-Look Ups, and macros
Experience across buying/biddable platforms in any of the following:

Amazon Ads: AAC, Amazon DSP, Managed Service
Retail Media Platforms: Walmart Connect, Instacart Ads, Roundel, Kroger Precision Marketing, Criteo Commerce Max, CitrusAd, PromoteIQ

Knowledge of the core features of leading SaaS platforms

Skai, Pacvue, CommerceIQ, etc
Attribution and measurement systems. Including but not limited to: Google Analytics, Amazon Marketing Cloud, Tableau, Stratum, Luminate
An empathetic, patient and collaborative spirit that fosters a positive day-to-day experience for their teammates.

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!