MEDIA

The Senior Media Planner assists the media team in executing integrated marketing strategies. They are responsible for working closely with the team to create, activate and evaluate best in class cross-platform paid programs across digital and traditional media environments. They will also assist with reporting, ongoing campaign optimization, deck preparation and managing the Assistant Media Planners.

This person must have in depth knowledge of all digital channels including paid social, search, display, video, and other emerging channels. Experience in traditional (TV and Radio) is also helpful. The Senior Media Planner will be expected to have a strong working knowledge of the media space (including traditional media), available media research and expected to be proficient with key planning tools and procedures (both media and inter-department).

You Will:

• Guides team on the development of strategic and tactical media plans and supports the buying team and process for assigned client accounts.
• Uses tools to develop strategic communications plans based on execution strategy, rationale and buy structure to deliver on campaign goals.
• Brief partner agencies on strategic implementation needs and roles of specific communication channels.
• Accountable for each assigned marketing/media project and each phase (directly or indirectly) of the online marketing/media process: strategy, planning/buying, trafficking, optimization, and measurement analysis and ROI.
• Develops recommendations of the media strategies and deliver buy structures that encompass the best environments for each client’s target audience, while maximizing value and efficiency.

• Proactively keep abreast of industry trends and share knowledge with internal teams and clients developing “Point of View” (POV) documents on special opportunities.

• Responsible for relationship with third-party vendors – i.e. keeping up to date on all offerings and facilitating meetings between the vendor, client and team members.
• Manage deadlines and workflow (calendars, budgets, meetings) prioritizing tasks based on client deadlines and requests while maintaining quality and consistency of deliverables.
• Helps to identify development areas in team members to help achieve and drive their performance goals for the year.
• Responsible for training assistant media planners on all necessary planning tools.
• Must be comfortable working with Prisma: executes placements, maintains quality control on placements, handles back-end billing.
• Understand and utilize all research tools, both proprietary and syndicated: Including eMarketer, Nielsen, ComScore, Forrester.

You Have:

• 4+ years experience of media planning and/or buying experience focused on All Channels – Video, Display, Social, Programmatic, Broadcast, Etc.
• 2+ years as direct client leadfor digital media
• Strong priority/time management and organizational skills, as well as strong attention to detail.
• Previous people management experience with the ability to lead, coach, develop and retain top talent while helping address performance.
• High-level of confidence with an ability to manage expectations with internal and external stakeholders.
• Advanced analytical skills and proficiency with numbers and budgets to determine results of campaign.
• Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, Teams, etc.
• Proficiency in digital media buying software (e.g., Mediaocean/Prisma),
• Familiar with and passionate about digital media
• Excellent interpersonal, written and verbal communication skills
• Ability to work effectively both independently and as part of a team
• Able to work effectively across functional groups or geographic offices
• Enthusiastic personality
• Able to work with minimal supervision while maintaining focus and productivity
• Able to quickly adapt to new situations

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learningImprove collaboration and team relationships.Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoidIf Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.htmlIf U.K. based: https://www.gov.uk/consumer-protection-rightsIf Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx