Are you ready to take your career to the next level by stepping into the Senior Media Planner role?  As the Senior Media Planner you will play a pivotal role in shaping and executing dynamic interactive marketing strategies. From online media and promotional support to cutting-edge online advertising production, you'll be at the forefront of maximizing our clients' business and marketing objectives.  Your expertise in all digital channels, including paid search, display, video, mobile, and emerging channels, will be your driving force.  Knowledge of traditional media (OOH, Print) is a valuable bonus.  As the strategic support, planning, and optimization lead, you'll be invaluable in nurturing the relationship between our clients and third-party vendors, all while maintaining and optimizing campaigns and managing a team of skilled Media Planners.  Join us in this exciting journey towards innovation and excellence!

You Will:

• Plan, manage and execute online marketing and media strategy, in order to maximize client business/marketing objectives
• Manage day to day contact for the respective client and have the ability to build strong client relationships while executing up-sell and cross-sell to organically grow the business
• Be accountable for each assigned marketing/media project and each phase (directly or indirectly) of the online marketing/media process: strategy, planning/buying, trafficking, optimization, and measurement analysis and ROI
• Stay up to date on and advises clients of the latest trends in interactive marketing/media and develop “Point of View” (POV) documents on new trends or special opportunities
• Be responsible for relationship with third-party vendors – i.e. keeping up to date on all offerings and facilitating meetings between the vendor, client and team members
• Be responsible for training the client and coordinators on all of the third-party tools
• Develop sales strategies to be used in media kits for client presentations
• Manage all campaigns including reporting, bid management, inventory forecasting and analysis
• Develop reporting schedules and campaign maintenance process for all advertisers
• Communicate client-reporting requirements and provide full campaign accountability; generate and deliver client analytics
• Serve as a point of contact for problem escalation while demonstrating exceptional client interaction skills
• Manage deadlines and workflow (calendars, budgets, meetings)
• Possess accountability for the team’s work
• Take ownership of quality and consistency of deliverables
• Understand and utilize all research tools, both proprietary and syndicated: Including eMarketer, Nielsen, ComScore, Forrester
• Educate and mentor junior members of the team to help and provide growth in their own careers

You Have:

• 4+ years experience as a digital media manager
• 2+ years as the direct client contact and lead, specific to digital media
• Full knowledge of Doubleclick DCM (formally DFA)
• Strong working knowledge with Google ad products and AdWords platform, DART, Omniture
• Proven experience in standard and rich media ad trafficking software for display, video, mobile, search and other emerging channels.
• Strong interpersonal, written, and verbal communication skills
• The ability to multi-task and meet deadlines while paying attention to details
• Driver to work effectively under stressful situations and time constraints
• The ability to work effectively across functional groups or geographic offices
• Solid project management, planning and organizational skills
• Proficiency with MS Office - specifically Excel and Powerpoint
• Ability to work with minimal supervision while maintaining focus and productivity

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to online services for families and new parents
• Extensive winter holiday office closures
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

At Critical Mass, we value our employees and offer competitive compensation and benefits packages.  If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learningImprove collaboration and team relationships.Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoidIf Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.htmlIf U.K. based: https://www.gov.uk/consumer-protection-rightsIf Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx