Senior Product Designer, Conversions US

Full Time
Toronto, ON, Canada
1 month ago
The role

We are seeking an experienced Senior Product Designer to join our team at HelloFresh, focused on enhancing the reactivation experience for our customers. In this role, you will ensure that former customers have everything they need to resubscribe, crafting seamless and engaging journeys that encourage reactivation. You will collaborate with cross-functional teams, including Product Owners, Engineers, UX Designers, Writers, and Researchers, to continuously innovate and optimize the reactivation process across multiple squads and alliances.

What You’ll Do
  • Own the Reactivation Journey: Take ownership of the end-to-end customer journey for subscription reactivations, advocating for the customer and transforming their needs into seamless, intuitive digital experiences.
  • Balance Strategy with Tactics: Apply both strategic foresight and tactical design approaches to deliver solutions that provide immediate customer value while aligning with a long-term vision.
  • Design for Global Impact: Develop clear, effective reactivation experiences that enhance understanding, ease of use, and engagement for HelloFresh customers across 16+ global markets.
  • Deliver High-Quality, Detail-Oriented Designs: Execute high-quality, end-to-end designs with meticulous attention to detail, ensuring every customer touchpoint reflects a seamless and polished user experience.
  • Collaborate for Actionable Solutions: Partner with cross-functional teams to turn design concepts into actionable deliverables that reach and engage customers effectively.
What You’ll Bring
  • Proven B2C Product Design Expertise: Demonstrated experience in product design within B2C environments, supported by an impressive portfolio that showcases your impact.
  • Master of Strategic Design Thinking: Expertise in managing the full design lifecycle, from discovery to execution, with a strong focus on delivering cohesive and strategic solutions.
  • Passion for User-Centered Experiences: A deep commitment to creating cohesive, engaging, and impactful user experiences that resonate with customers.
  • Contributor to Design Systems: Previous experience in contributing to and enhancing design systems, ensuring consistency and scalability across products.
  • Proficiency in Design Tools: Skilled in using Figma and other industry-standard digital design and prototyping tools to create innovative solutions.
  • Exceptional Communication Skills: Strong English communication and writing skills, with the ability to clearly articulate design decisions and collaborate effectively with cross-functional teams.
What we offer
  • Box discount - 75% discount on weekly HelloFresh and Chefs Plate meal kits
  • Hybrid work model - flexible arrangement offering 50% remote work (learn more below!)
  • Trust & support - own your work and push your ideas from inception to execution
  • Growth & development - we support your career progression and provide learning and development opportunities
  • Work hard & have fun  - we take our work seriously, but we don't take ourselves too seriously. From team socials to HQ Wellness Wednesdays, you’ll have plenty of opportunity to experience the fun!
  • Our office - With comfy couches, an array of board games, a gorgeous rooftop patio, and more - we have it all! Did we mention that we also have an incredible test kitchen where delicious meals are constantly ready to be tasted?
  • Food puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!
Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

For insight into our interview process take a look at our recent post here.

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