Senior Product Marketing Manager (m/f/d)
Are you ready to shape the way we position and promote our products? Do you want to be a key player in building our brand and driving the success of our product portfolio? If you're excited to work in a dynamic environment, collaborate with cross-functional teams, and contribute to the growth of a global leader, then join us as our new Senior Product Marketing Manager. EQS Group is a leading international cloud software provider in the fields of corporate compliance, investor relations and ESG. By working with EQS Group, thousands of companies worldwide inspire trust by fulfilling complex national and international disclosure obligations, minimizing risks, and communicating transparently with stakeholders. As you might have already guessed from all this trust & compliance talk, transparency is very important to us. That's why we communicate all our commitments to sustainability, diversity, equality and well-being on our homepage and our social media platforms. We do this for you, for us, for everyone – fairly and publicly. The key to our success is hiring talented people who bring passion to the table every day, take responsibility and support each other in the best possible way to create a trustworthy environment. Help us revolutionize together
OUR CULTURE DRIVES OUR BENEFITS- You're important. A trusting environment and lifelong learning for your individual development. Set personal development goals, receive support and regular feedback. We support you in equipping yourself for success.
- Living our values. Take responsibility for a variety of tasks, find out what you like to work on, and find your way to make your own personal impact with us!
- Great atmosphere. Regular team events, parties, and a talented international team with a common goal that unites us all.
- Be part of an exciting journey. Contribute to our success story of becoming the leading European cloud provider for corporate compliance and investor relations solutions.
- Work-life balance is a must. Work in a modern office, in the heart of Barcelona. In addition, we offer flexibility through our hybrid-working model, conveniently arrange your working hours, and the ability to work from abroad within the EU. We provide you with 24 days of paid vacation – because your free time is just as important to us as you are.
- Your special extra. We offer you other exciting benefits such as meal vouchers for your healthy breaks as well as corporate shopping benefits.
- Health is a priority. We offer private health insurance, and you can also benefit from our corporate mental health counselling!
As a Senior Product Marketing Manager (m/f/d), you will develop and manage product marketing campaigns to promote our Compliance Management Platform, “Compliance COCKPIT,” across all global markets – and thus help us shine brighter. You will be crucial in driving the success of our products and influencing our market presence. From crafting compelling messaging to coordinating product launches, you will be an essential part of our marketing team. Here’s a sneak peek at how you would contribute:
- Develop, oversee, and execute comprehensive go-to-market plans, coordinating efforts across diverse teams to craft impactful launch assets.
- Utilize data-driven insights to measure and report on the success of product marketing initiatives, consistently refining and enhancing strategies.
- Conduct thorough market research to pinpoint target markets, buyer personas, and competitive landscapes. Create compelling value propositions, refine product positioning, and craft messaging that resonates with our intended audience.
- Innovatively produce captivating collateral and website content, effectively conveying the unique value of our products.
- Foster close collaboration with the sales team, contributing to the development of impactful sales enablement tools, including presentations, case studies, and demos.
- Coordinate key product events and curate content for various occasions, encompassing product webinars and demonstrations.
- Collaborate seamlessly with the broader marketing team to generate original thought leadership content, spanning blogs, white papers, webinars, and more.
- Act as a vital liaison between the marketing department and other internal stakeholders to ensure smooth collaboration and communication.
To succeed in this role you should:
- Have several years of professional experience, a minimum of 3 years of hands-on experience, in product marketing or customer marketing roles.
- Possess a strategic mindset, demonstrating an ability to think strategically in approaching product marketing challenges.
- Showcase a proven track record of successfully launching products and effectively driving their adoption in the market.
- Exhibit strong storytelling skills, capable of crafting compelling narratives to engage and resonate with target audiences.
- Demonstrate the capability to work independently, efficiently executing cross-functional projects, including but not limited to new content creation, customer webinars, case studies, and product demo webinars.
- As a fluent speaker of both German and English, you'll have the chance to work closely with stakeholders and collaborate across teams in a dynamic and exciting industry.
- Previous experience in the compliance management market or similar industries is a plus, but if you're a motivated individual with a hands-on attitude, we want to hear from you ASAP!