About Mixpanel

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.

Over 8,000 customers, including companies like Netflix, Pinterest, Sweetgreen, Samsara, and Uber, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

About the Role

Mixpanel's marketing team is responsible for creating messaging, content, and programs that drive awareness with our target audience, influence purchase decisions, and help users achieve maximum value from our products. We are looking for an experienced and creative Senior Product Marketing Manager. This person will wear many PMM hats but primarily spearhead our go-to-market (GTM) strategies for launching new features, content strategy, and sales enablement program.

This person will play a pivotal role in defining Mixpanel’s marketing strategy and aligning stakeholders across the company to delivering on that strategy. This person should be an expert on bringing the voice of the customer into the room, they should be a strong thought partner for product, and be an exceptional storyteller. This person should think about the bigger picture of how product marketing programs can impact the business. This person will report to the head of product marketing and demand generation.

Responsibilities

• Develop and execute innovative GTM strategies for new feature launches, ensuring alignment with our overall business goals and market needs.
• Craft compelling positioning and messaging that clearly articulates the value and unique advantages of our new features to our target audience. Emphasis on storytelling here.
• Conduct thorough market and competitive research to understand customer needs, preferences, and pain points, integrating these insights into our marketing strategies.
• Collaborate closely with product management, sales, and customer success teams to gather feedback and ensure a seamless customer experience from product development through to launch. Contribute to sales enablement efforts.
• Partner with demand generation to implement targeted marketing campaigns to drive awareness, adoption, and engagement, utilizing a mix of digital, event, and content marketing tactics.
• Measure and analyze the effectiveness of GTM initiatives, leveraging data in Mixpanel to make informed decisions and optimize future launches.
• Serve as a brand ambassador, ensuring consistent messaging and branding across all marketing materials and channels. Develop exceptional content and work towards a strategic content calendar.
• Foster a culture of innovation and continuous improvement, staying ahead of industry trends and competitor activities.

We're Looking For Someone Who Has

• Bachelor's degree. An MBA is a plus.
• At least 5 years of experience in product marketing, preferably in the B2B SaaS sector.
• Proven track record of developing and executing successful GTM strategies for software products or services.
• Exceptional communication skills, both written and verbal, with the ability to craft compelling messages for diverse audiences.
• Strong analytical skills, with experience in market research and data-driven decision-making.
• Demonstrated ability to work collaboratively across functions and lead through influence.
• Creative thinker with a passion for innovation and a customer-first mindset.

Compensation

The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here.Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information.

Benefits and Perks

• Comprehensive Medical, Vision, and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off
• Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break

*please note that benefits and perks for contract positions will vary*

Culture Values

• Be Open: When knowledge becomes open, we can come together as a team to collaborate around a shared purpose
• Customer Focus: Our customers’ success is our success
• Lead Change: Everyone at Mixpanel has the capacity to make an impact on the business
• Results Oriented: Driving results in a measurable way ensures we stay focused on the highest impact initiatives
• One Team: We can’t win without each other

Why choose Mixpanel?

We’re a leader in analytics with over 8,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.

Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.