We’re UserTesting, a leader in experience research and insights; we believe the path to human understanding and great experiences start with a shared understanding—seeing and hearing how another person engages with the world around them and taking in their perspective. Working at UserTesting, you will be empowered to help organizations  discover the human side of business–transforming how they work, collaborate, innovate, and bring new products and experiences to market. This is what inspires us, and it’s how we enable companies to connect with their audiences naturally and organically through an experience that is uniquely, and intentionally human.

A trusted company by top brands for 15+ years, UserTesting, recently merged with UserZoom, has over 3,400 customers in 50 countries, including 75 of the Fortune 100 companies. Joining our team means being part of a passionate group focused on transforming how companies learn from and understand their customers. Come join us and help us build the engine for human understanding.

The Team

At UserTesting, the product marketing team is responsible for driving revenue growth and product adoption through close collaboration with GTM and product teams. We specialize in messaging and positioning, market and competitive analysis, content creation, and go-to-market planning, to ensure our products resonate with target audiences.  With a focus on data-driven decision-making and continuous optimization, we play a pivotal role in positioning our solutions as market leaders and supporting the overall growth objectives of the company.

The Opportunity

The Sr Product Marketing Manager, Strategic Audiences will work closely with the field and marketing organizations to craft campaigns, enablement programs, positioning and messaging,  and content designed to drive awareness and interest from specific buyer personas, initially focusing on executive buyers.  

• Become the subject matter expert for UserTesting’s different buyer audiences, with a focus on senior executives and how to engage them throughout the sales process
• Develop campaigns and sales plays designed to drive awareness and interest amongst specific audiences
• Partner with the Enablement team to create internal training focused on educating Sales and Customer Success teams on our audiences. Enabling them to clearly articulate the value of our solutions 
• Partner with our Industry Solutions team to create compelling narratives for audiences within specific verticals.
• Drive a common understanding of our buyers within the Product and Engineering organization
• Partner with the Marketing team to drive events and other initiatives focused on specific audiences

What we're looking for

• Ability to create campaigns, sales plays, and enablement programs targeting specific audiences  
• Ability to work well cross-functionally
• Proven track record in crafting compelling positioning and messaging.
• Strong public speaking skills and experience presenting to large stage audiences
• Experience developing visually interesting and compelling presentations, exemplary demos, as well as persuasive sales tools and collateral
• Ability to work well with field sales and customer success teams
• Advanced/senior level experience in product marketing, ideally within enterprise SaaS.

To learn more about our team, culture, and customers, check out our careers page, company blog, and press/awards. Aside from a great work environment and the opportunity to make an impact, we’re also growing the team quickly–join us!

At UserTesting, we are committed to providing more inclusive and accessible experiences for our candidates. We pride ourselves on building empathy; diverse perspectives, which we believe are the key values to creating exceptional experiences for everyone. Our commitment to providing accessible experiences is driven by this belief and our core values. If you require any accommodations or have any specific requests about how we could tailor our interview process to better suit your needs please contact us on: talentexperience@usertesting.com.If you need to speak to someone please ask!

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UserTesting is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program.  Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.  We welcome people of different backgrounds, experiences, abilities and perspectives.  

UserTesting will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.  

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing askPeopleOps@usertesting.com.