SEO Specialist

Qualtrics

Full Time

Provo, UT, USA

3 months ago

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At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that’s work worth doing.

SEO Specialist

Why We Have This Role

As an experienced SEO manager, you will be a key member of our Global Web and Digital Marketing teams, tasked with driving pipeline generation by implementing our global SEO and content strategies. As a key member of our Global SEO team, you'll play a critical role in increasing organic traffic and pipeline through strategic content initiatives that span North America, EMEA, and APJ. In this role, you will conduct keyword research, collaborate with experts and partners to produce high-quality content, execute audits to resolve technical SEO concerns, optimize web experiences for traffic and conversion, and report on key success metrics including organic search traffic, goal completions, search rankings, and technical site health.

How You’ll Find Success

Demonstrates exceptional leadership among peers by excelling in routine tasks and emerging as the go-to expert in their domain.

Embodies a proactive, action-oriented approach, grasping the end goal and context, then innovatively forging ahead to achieve it.

Masterful in communication, cultivating trust, and wielding influence to reinforce team cohesion and effectiveness.

Proactively discerns obstacles and takes the initiative to propose innovative solutions before issues escalate.

Skillfully navigates change, readily adapting and making decisive actions amidst uncertainty.

How You’ll Grow

Build and grow a Global SEO program, taking autonomous charge of a specific geographic region to drive impactful results.

Collaborate with a team of in-house professionals and agency experts to craft a content strategy that sets the benchmark in the industry.

Lead dynamic cross-functional projects aimed at generating demand, deepening your expertise, and expanding your mastery of other digital channels.

Things You’ll Do

Perform ongoing keyword research and expand keyword opportunities aligned with the Qualtrics product roadmap.
Manage editorial projects including planning, maintaining a content calendar, ensuring timely contribution from stakeholders, and publishing optimized content.
Collaborate with SMEs, Agencies, and internal brand and marketing teams to create engaging content that showcases the value of Qualtrics products.
Map keywords to Qualtrics products and solutions and provide on-page optimization recommendations for new commercial pages and page refreshes
Conduct technical SEO audits and implement solutions for identified issues.
Analyze performance data through SEO Monitor, Google Analytics, Google Search Console and other tools to refine our content strategy.
Develop, test, and implement new SEO strategies.
Work with web engineering to monitor and optimize site speed performance

What We’re Looking For On Your

2-4 years of experience in SEO, preference given to candidates with B2B marketing experience.
Bachelor’s degree from an accredited institution.
Solid understanding of SEO best practices.
Demonstrated ability to think creatively and strategically, with strong problem-solving skills.
Experience with Drupal, WordPress or another content management system
Experience with analytics and SEO tools such as Google Analytics, SEMrush, Google Search Console , and Google Data Studio.
Familiarity with SFDC and Marketo is advantageous.
Basic HTML/CSS knowledge is beneficial, but not mandatory.
Exceptional organizational and time management skills.
Experience with A/B testing and other optimization methods is beneficial, but not mandatory.
Quick learner with a drive to tackle challenges and resolve problems effectively.
Familiarity with digital acquisition channels, strategy, and best practices.

What You Should Know About This Team

Join a team where collaboration isn't just a buzzword; it's our blueprint for success. Here, every project is an opportunity to work shoulder-to-shoulder with top-tier professionals, blending your skills to redefine the status quo.
Choose a path where the pursuit of excellence ensures that you are not just meeting industry standards but are instrumental in creating them, positioning you at the forefront of innovation in demand generation.
Join a team that celebrates and nurtures collaborative success, where your contributions to cross-functional projects don't just add value – they bring a new depth and breadth to what digital channels can achieve.

Our Team’s Favorite Perks and Benefits

Competitive salary, performance bonuses, generous 401(k) Match
Wellness Reimbursement for $300 per quarter for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
$1800 Experience bonus to be used for an “Experience” of your choosing
Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development, which exist as places for support, allyship, and advocacy.
Free food and drinks, and amenities like massage chairs, table tennis, and more

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

Applicants in the United States of America have rights under Federal Employment Laws: Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

Qualtrics Work Experience - As we look to the future, we believe that our teams are better together. Being together will help us learn more, grow faster and ultimately deliver better results for our customers and Qualtrics. Roles tied to an office location work 4 days per week in the office together and 1 day from home, with a strong spirit of flexibility around taking time for personal, health, and family moments in our work weeks. Our managers work with their teams to create a collaborative, engaged work environment, and arrangement that works for each of our team members.

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