Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Employment Type: 12-month FTC with view to extend

Location: Amsterdam, Netherlands (hybrid)

This is a unique leadership opportunity for a dynamic Social Media and Influencer Director to shape the future of social engagement for both a flagship global client and our wider EMEA agency operations. This role is strategically split: 50% dedicated to leading the social and influencer function within a new, cutting-edge, AI-powered integrated agency team ("Ice Cream Studio") based in Amsterdam for a portfolio of the world’s top ice cream brands; and 50% focused on driving social media excellence, innovation, and business growth across our diverse range of EMEA accounts.

You will be instrumental in leveraging Generative AI, championing social-first creativity, and inspiring teams to deliver impactful, award-winning work that achieves significant client results.

We seek a highly accomplished and digitally-savvy social media and influence leader with 10+ years of experience, ideally within agency settings. You have a proven ability to drive innovation, manage complex client relationships, and achieve significant commercial growth. You are a strategic thinker with a passion for the transformative power of social media and influencer marketing, possessing a strong understanding of emerging trends, platform nuances, and generative AI technologies. You excel at translating these insights into impactful client solutions and operational excellence. You are a collaborative and inspiring leader, adept at mentoring large teams (15+) and managing senior stakeholders. You are data-driven, results-oriented, highly creative, and possess a deep understanding of what makes brands and consumers connect in today's dynamic digital world.

Leadership & Team Management:

• Lead, coach, mentor, and inspire social and cross-functional teams across Europe to consistently deliver exceptional social media work
• Act as the key point of contact between client teams and agency stakeholders, championing innovative approaches
• Provide line management to social and influencer leads, working in partnership with Creative, Managing, and Strategy/Performance Directors
• Drive year-on-year growth in line with KPIs, effectively managing complex stakeholder relationships
• Develop the network of social talent across our agency businesses, cascading strategies and surfacing great work

Strategy & Client Management:

• Partner with EMEA and local leadership to identify and capitalize on new social and influencer opportunities across markets
• Oversee the development of comprehensive social and influencer marketing strategies that drive meaningful impact, leveraging both traditional insights and AI-powered analytics
• Provide strategic social media consultancy to senior clients, developing impactful strategy documents and operational frameworks
• Build and nurture strong client relationships, proactively addressing evolving business needs
• Develop innovative, winning proposals that secure new business

Operational Excellence & Innovation:

• Establish standardized best practices that promote service excellence, identifying opportunities for increased efficiency
• Cultivate a deep appreciation for social media across the agency, ensuring teams possess comprehensive platform knowledge
• Direct social media work across global and local EU markets, utilizing AI tools for improved efficiency and effectiveness
• Educate clients and teams on the power of social media to drive measurable brand impact

Innovation & Technology:

• Champion the integration of AI technologies in social and influencer marketing
• Stay at the forefront of emerging AI technologies and their applications
• Drive innovation in blending human creativity with AI capabilities
• Lead the scaling of GenAI and proprietary technology across social media operations

Strategic Vision & Commercial Acumen: 10+ years’ experience in social media marketing with proven ability to translate expertise into effective, results-driven strategies and deliver profitable outcomes

Leadership & Operational Excellence: Successfully led teams of 15+, fostering collaboration and high performance while optimising workflows

Client Relationship Management: Exceptional ability to build client relationships, negotiate, and manage expectations across global or large European teams and campaigns

Influencer agency and marketing understanding: Deep understanding of the influencer marketing landscape with experience in influencer relationship management, content production, talent selection, contracting, data analysis and strategy.

Innovation & AI Understanding: Deep understanding of social media trends, platform innovations, and strong interest in AI and generative technologies in marketing

Creative Excellence: Highly creative with firm understanding of the evolving social influencer landscape and how to drive the best brand collaborations

Paid Social Knowledge: Solid understanding of paid social and media's role in amplification

Communication Skills: Excellent presentation, verbal, and written communication skills with fluency in English (other EU languages a plus)

Data-Driven Approach: Experience in analysing performance and using data for strategy development and optimization

Req ID: 12901

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Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations    

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.