Social Media & Community Manager 🐱
😻 A bit about the opportunity:
Are you a hardworking, cat-centric person ready to embark on an exciting journey? We're on the lookout for someone to join the founding team of our Cat business. This is more than just a job; it's an opportunity to shape the future of our brand. There are 11 million cats in the UK and, just like dogs, they are considered a member of the family so all we want is the best for them. The experience of owning a cat can be stressful, and the food industry has let cats down; what’s available isn’t meeting their needs for both taste and nutrition. In fact, many cat parents don’t even understand what those needs are in the first place. It’s making cats unhappy and unhealthy, and cat parents feel guilty and deflated. We think we can be the solution, and we are on a mission to deliver health and happiness to cats all over the UK. 📣 A bit about the role: This is a hybrid working role, offering flexibility with some work-from-home days each week. We expect you to spend 3 days at the Box Office in White City - London, with the possibility of occasional travel to other locations as your role evolves. If you're ready to make a significant impact, join us on this exciting adventure of growth and innovation. As the Social Media & Community Manager, your mission is clear: own the creative and strategic vision for our social accounts, building an engaged community of cat lovers. This is a great opportunity for someone to show off their creativity and passion for all things social and build up our community from scratch. You will create, curate, and publish content in line with our brand, report on how well it performs, and deliver innovative solutions to build our following and promote our proposition. What you’ll do:- Develop strategies and content plans to ensure our organic social media outlets are populated with fresh, interesting, and innovative content that ties in with our company's vision and brand.
- Set up and manage all our social accounts, creating content that is informative, engaging, and reflects the brand and the unique way we meow.
- Write humorous and engaging copy for all our social media channels.
- Create and edit content that tells compelling stories, evokes emotions, and resonates with our target audience.
- Schedule our posts, monitor engagement, impressions, and reactions, and report on performance.
- Monitor social media trends, interpret data, and make data-driven recommendations on a weekly basis to improve our channels and keep ahead of our competitors.
- Develop and implement social media campaigns that are not only informative but also entertaining and shareable.
- Stay on top of social media trends and leverage them to create shareable and viral content that will make us stand out.
- Respond to messages and comments from our feline friends and their humans in a timely and humorous manner, building meaningful relationships and creating a loyal fanbase.
- Plan and execute social media competitions, giveaways, and promotions that will make our followers meow with laughter and excitement.
- Foster relationships with the dog squad, collaborating on growth strategies.
- Obsessed with cats. Naturally.
- You are excited at the prospect of building our social media following from scratch, which is set up for long-term success.
- You're a social media guru with a cat-centric sense of humour and the ability to write engaging copy.
- You will be able to hit the ground running. We are envisaging at least 1-2 years of experience in a stimulating social media role.
- You're a creative thinker who can come up with innovative ideas for social media campaigns that are both informative and entertaining.
- You're a data-driven marketer who loves to understand social media performance metrics and use insights to optimise content and drive results, all while cracking a joke or two!
- You love to solve problems. In any role, you will come up against obstacles that need creative solutions. These obstacles should motivate you rather than scare you.
- You are results-orientated. You will want to be responsible for the key things that we are trying to do and relish the accountability that it brings.
- You’re able to deliver results while maintaining brand integrity.
- You're collaborative with a positive attitude, and your witty and pun-tastic writing style brings a smile to everyone's face.
- You're a cat lover who understands the special bond between humans and their feline family members and can create content that tugs at the heartstrings of our audience.
- You’re naturally curious about social media because you are an avid user.
- Skilled in: Sprout Social; Canva; CapCut; photography; and video editing. Photoshop and Premiere Pro skills would be a bonus
- You are passionate about start-ups and love getting after a growth target.
🙌 A bit about what we offer.
- 25 days holiday (plus 8 bank holidays) and an additional day for every year of service
- 5 paid 'paws' days per year to support to learning and/or wellbeing
- £500 personal learning & development budget
- Butternut Box employee discount
- Enhanced parental leave
- Co-working office space. Flexible working hours and work from home options
- Cycle to work scheme
- Pension with NEST
- Private Medical Insurance with Vitality
❗️A few things to note:
- Butternut Box is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives.
- As our business has grown so has our responsibility to our community, our planet and our business. We are not perfect, but we are committed to doing business the right way and continually improving our social and environmental performance.
- We're not afraid of putting extra weight on candidates from underrepresented groups. We want strong, diverse teams built from different backgrounds, experiences, and identities. We're ready for the ongoing work that goes into building an inclusive, supportive place for you to do the best work of your career.
#LI-Hybrid