Hey! We are SO HOME, and we’re pleased to meet you! 👋 

We’re excited to introduce you to our role for a Social Media Growth Manager. If you’d like the quick lowdown on us—including our story and vision—head to the bottom of the page! 

The Role 

At SO Home, social media is a cornerstone of our growth strategy. As our Social Media Growth Manager, you’ll take the lead in scaling SO Home’s digital presence by building vibrant online communities, creating high-impact campaigns, and leveraging paid media to accelerate growth. 

You’ll develop and execute a comprehensive social media strategy, blending organic content creation with targeted paid ads to drive engagement, conversions, and brand awareness. This role is perfect for a creative yet data-driven marketer who thrives on experimenting with new ideas and pushing boundaries. 

Here’s a bit more insight into what you’ll get up to: 

• Develop and implement a social media growth strategy that integrates organic content and paid media across platforms like Instagram, TikTok, LinkedIn, Facebook, X, and Reddit. 

• Create, launch, and optimise paid ad campaigns to drive traffic, conversions, and follower growth. 

• Manage a content calendar to maximise reach ensuring consistent, engaging posts tailored to each platform. 

• Collaborate with content creators and designers to produce high-quality visuals, videos, and copy for both organic and paid campaigns. 

• Optimise SO Home profile, making sure its profile is attrative and sshowcases our brand and products.  

• Experiment with new content formats, including reels, stories, and live sessions, to increase engagement. 

• Run referral campaigns, offering incentives to our followers for referring products and services to others. 

• Collaborate with influencers to reach new audiences and increase awareness. 

• Analyse performance metrics for both organic and paid campaigns, delivering actionable insights to refine strategies. 

• Monitor trends, news, and cultural moments to capitalise on real-time opportunities. 

• Monitor socail conversations to understand and optimise social media activity. 

• Engage with online communities to foster meaningful conversations and ensure a positive brand presence. 

• Work with marketing and analytics teams to track ROI on social media campaigns and paid ads. 

What We’re Looking For 

We’re looking for a social media and paid ads expert who understands how to balance creativity with analytics. You’ll need to be a strategic thinker with a hands-on approach to execution, constantly testing, learning, and optimising. 

The ideal candidate will have: 

• Proven experience managing and scaling social media accounts for a brand or organisation. 

• Expertise in creating and managing paid ad campaigns on platforms like Meta (Facebook/Instagram), TikTok Ads Manager, and LinkedIn Ads. 

• A strong understanding of platform-specific strategies, algorithms, and ad targeting techniques. 

• Creativity and adaptability to respond to trends and create viral, shareable content. 

• A portfolio or case studies showcasing successful campaigns, both organic and paid. 

• Strong analytical skills to track performance and optimise campaigns for maximum ROI. 

• Experience working with design and content teams to produce high-quality assets for both organic and paid media. 

• A collaborative mindset with the ability to work across marketing, content, and analytics teams. 

• A passion for experimenting with new social media trends and ad formats. 

What We Offer 

📈 The chance to lead social media strategy and paid media campaigns for a fast-growing startup. 🎯 A dynamic role where creativity meets data-driven growth. 🗓️ The opportunity to scale SO Home’s presence and drive measurable results. 📹 Access to cutting-edge tools for creating innovative content and ad campaigns. 

• 🚀 The opportunity to build and shape a marketing team • 💼 Exposure to key decision-makers and influence over company strategy • 🥳 Work hard play hard • 💷 Competitive salary • 🚗 Gated parking • ⚡ Free EV charging • 🎁 Everything else you might expect 

So What’s Next? 

If this sounds like your ideal opportunity, we’d love to hear from you! Send us your CV, portfolio of work, and a quick intro to hello@so-home.co.uk, and let’s start the conversation. 

About Us 

We’re SO Home, a proptech startup on a mission to revolutionise the housing market. By combining innovation, technology, and creativity, we’re transforming how people think about homeownership. Our founders bring years of experience in property, technology, and scaling businesses, having delivered over £100m in projects. 

We believe that different ideas, perspectives, and backgrounds make us stronger. At SO Home, you’ll find a culture that empowers you to bring your full self to work, grow your skills, and thrive in a dynamic environment.