Social Media Manager
WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
Who We AreWe’re a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.
About the TeamThe Crunchyroll Store team is dedicated to super-serving anime fans by offering the best selection of merchandise, seamless user experience, and outstanding customer service. Collectively, we are responsible for all facets of operating a small business from the ground up including sales, marketing, product development, logistics, and more.
Our team is built around effective communication, teamwork, and continually pushing the expectations of excellence. We embody the values of Hard Work, Integrity, Humility, Generosity, and Fun!
Crunchyroll COVID-19 Hiring StatusCrunchyroll employees are currently working from home, and we are still conducting remote interviews and hiring during this time. This role is expected to start remotely, and we’ll work closely with you as we understand every person has unique circumstances.
Location: San FranciscoOur headquarters is located in downtown San Francisco, where our group of cross-functional experts assemble to create experiences for our passionate communities.
A day in the life of our Social Media Manager, eCommerce:The Social Media Manager, eCommerce will own the Crunchyroll Store's social media channels (Facebook, Instagram, and Twitter); to include strategy, planning, posting, moderation, and reporting. This role will provide direction on promotional messaging/creatives and craft social exclusive assets with the objectives of continuous growth of our channels, acquiring performance insights, and supporting revenue goals.
- Foster a deep relationship with audiences over social media, utilizing organic marketing efforts to reach users in a meaningful and engaging way.
- Own and maintain the store's social media calendar, executing across all of our store channels and leading a strategy that supports revenue and growth goals.
- Supervise community responses and commentary, serving as the voice of the store, and work with our eCommerce and Customer Service team to assist fans.
- Report on performance and utilize data to inform and improve social media strategy and planning.
- Stay up-to-date with new platforms, content types, and practices to innovate our store social efforts.
- Collaborate across the eCommerce and Marketing teams on the effective use of the social channels with creative assets, timeliness of posting new inventory, and what product trends we are seeing with social audiences.
- Lead integrated efforts with our Crunchyroll (main) and various anime title pages, coordinating and continuously optimizing a cross-posting strategy to maximize social promotions.
- 5+ years of experience in social media or community marketing, with a preference toward work in eCommerce and/or direct-to-consumer business.
- Experience marketing strategically across the major social media platforms; to include how to tailor content by platform and what kind of content works best to meet specific marketing or business goals.
- Shown success selling products directly through social media and tracking against revenue goals.
- Strengths with social media publishing platforms for scheduling, moderation, and reporting.
- Interested in the broader marketplace and competition. Aware of changing trends and customer behaviors that impact the way we market.
- Excited by fast-paced environment and passionate about apparel/or the anime space.
- Respect for anime and its lifestyle and culture, familiarity with fandom communities.
Questions about Crunchyroll's hiring process? Please check out our FAQ
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com and @ellation.com email accounts. If you have any questions of the authenticity of an Ellation or Crunchyroll job offer, please contact recruiting@crunchyroll.com before giving away any information.
The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.Pay Transparency - San Francisco, CA$87,005—$93,000 USDAbout our ValuesWe want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
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Courage. We believe that when we overcome fear, we enable our best selves.
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Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
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Service. We serve our community with humility, enabling joy and belonging for others.
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Kaizen. We have a growth mindset committed to constant forward progress.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll's hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.