Chewy is hiring a Senior Brand Manager – Private Brands to join our Private Brands team in  This person is responsible for developing a portfolio of products and within private brands, operating the business, and setting the strategy for long-term growth and profitability. The individual will lead cross-functional teams to deliver results in a fast-paced environment. Clear and effective communication and strong critical thinking and problem-solving skills are essential.  At Chewy, we believe innovation is rewarded and execution is highly valued. Our ideal candidate is a passionate leader that is obsessed with product innovation that can think big and operate at depth in parallel.

What you’ll do:

• Build a long-range assortment plan with clear assessment of expected customer and business impact with appropriate sizing of revenue, cost, operational complexity, and customer value proposition.
• Build a go-to-market strategy for a portfolio of products including campaigns, promotions, and site experience.
• Develop assortment strategy including the categorical positioning, pricing methodology, product attribute requirements, promotional tenets, distribution strategy, and awareness drivers.
• Manage the operating P&L across assortment, price, availability, traffic, and customer engagement.
• Continuously assess existing assortment performance, identify opportunities to scale revenue and profit generation at an accelerated pace, own and drive decisions for assortment modifications, removals, and additions
• Responsible for achievingnew-to-brand customer acquisition goals. Partner with Category Management, Site Experience, IMC, and other internal teams to deliver against acquisition goals.
• Partner with consumer insights team and category management teams to uncover consumer insights for development of new products, portfolio expansion or changes to existing brands and products in the portfolio.
• Collaborate with creative and integrated planning teams through planning and execution of brand campaigns and initiatives. Lead the development of key campaign brand documents, creative briefs, and continue to adapt and execute according to business and customer needs.
• Demonstrate consistent curiosity and high standards to continuously evaluate new opportunities and improvements across our portfolio.

What you’ll need:

• Minimum of 6+ years managing brands or products at a top Consumer Product Goods manufacturer or a top Retailer
• Success (and failure) experiences across new product development and heavy detail involvement in the product development lifecycle across ideation, vetting, development, launch and operational improvements.
• Demonstrated experience with critical thinking, problem solving, root causing against complex multi-functional issues; ability to create strategic frameworks balancing data-driven and qualitative factors for decision making.
• Experience building brands or scaling existing brands across multiple touch points.
• Experience building and evaluating new business cases and a track record of operationalizing innovation and ideas into large scale revenue and profit generation.
• Comfortable working across functions and diving into R&D, Sourcing, Design, Marketing, Supply Chain, Pricing, and other related functional areas for managing a product portfolio.
• Demonstrated success applying consumer insights into brand development, consumer touchpoints, and brand campaigns. Experienced in interpreting consumer feedback and knowledgeable about varied consumer research methodologies.
• Demonstrated strong judgement guiding agency teams to deliver creative that meets consumer insights.
• Hands-on data expert with experience pulling, manipulating, and self-serving data analysis.
• Experience leading cross-functional teams.
• Strong written and verbal presentation skills; experience with document and whitepaper writing a plus.
• Adept technical skills across Microsoft Excel, Word, PowerPoint; SQL (or other data management languages) or Python (and other scripting languages) a plus
• BA / BS in relevant field MBA preferred.

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.

If you have a question regarding your application, please contact HR@chewy.com.

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