Sr. Media Planner

Full Time
San Francisco, CA, USA
11 months ago

About Pinterest:  

Millions of people across the world come to Pinterest to find new ideas every day. It’s where they get inspiration, dream about new possibilities and plan for what matters most. Our mission is to help those people find their inspiration and create a life they love. In your role, you’ll be challenged to take on work that upholds this mission and pushes Pinterest forward. You’ll grow as a person and leader in your field, all the while helping Pinners make their lives better in the positive corner of the internet.

Creating a life you love also means finding a career that celebrates the unique perspectives and experiences that you bring. As you read through the expectations of the position, consider how your skills and experiences may complement the responsibilities of the role. We encourage you to think through your relevant and transferable skills from prior experiences.

Our new progressive work model is called PinFlex, a term that’s uniquely Pinterest to describe our flexible approach to living and working. Visit our PinFlex landing page to learn more. 

We’re looking for a Sr. Media Planner with experience planning & buying all types of media both digital and traditional to take on a leadership role on the Growth Marketing team. This person should be highly skilled at planning and executing digital and traditional media and understand the role of different media channels. 

What you’ll do:

  • Lead development of strategic media plans & recommendations for Pinterest consumer and advertiser (B2B) audiences. 
  • Manage brand media agency as well as lead smaller internally planned media campaigns designing cross-channel media strategies that meet objectives.
  • Work with the creative team (or agency) to ensure optimal ad development and harmony between media and creative.
  • Partner with internal Measurement & Analytics team to deliver campaign performance projections and post-campaign analysis with eye towards future implications.
  • Monitor campaigns to ensure they deliver expected results and optimize campaign buys to deliver against sentiment and business impact KPIs.
  • Assist with budget pacing to assure on budget delivery and partner with internal and media agency finance teams to reconcile monthly and quarterly spend.
  • Share in-flight and post campaign reports with internal stakeholders and ensure creative learnings are socialized with the creative team for future campaign development.
  • Manage and optimize Pinterest ad campaigns on the Pinterest platform, including brand lift studies.
  • Monitor emerging industry trends in digital marketing. Meet with potential media and technology vendors.

What we’re looking for:

  • 8+ years of experience planning and buying media with a focus on display, social, streaming TV, out-of-home, and partnerships (with focus on short form video assets).
  • Excellent communication skills including experience building media plan decks and campaign wrap decks.
  • Demonstrated ability to execute performance driven digital media campaigns.
  • Strong data and analytics skills.
  • Self-directed, proactive, and capable of creating solutions and resolving issues.
  • Strong interpersonal skills and ability to work with cross-functional teams.
  • Preferred media agency experience, not required.

 

Relocation Statement:

  •  This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

 

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At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

Information regarding the culture at Pinterest and benefits available for this position can be found here.

US based applicants only$141,950—$292,000 USD

Our Commitment to Diversity:

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic under federal, state, or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require an accommodation during the job application process, please notify accessibility@pinterest.com for support.