Sr Product Manager- Digital
Why We Have This Role
Successfully developing a product involves several key steps. First, establish product-market fit by ensuring the digital product meets customer needs and aligns with market demands. This requires building and maintaining a solid business case, including competitive analysis, user personas, and top use cases. Next, define a clear strategic roadmap that prioritizes features to drive customer value and adoption. Cross-functional coordination across UX, engineering, and go-to-market teams is then essential to ensure the product launches on time. As the product matures, implement iterative product improvements by managing feedback loops and making quick, data-driven decisions to refine and optimize. Finally, lay the foundation for scaling and growth by building a solution that can expand with customer demands. These steps, which manage the entire product life cycle from framing the problem to iterating on the final implementation, are crucial for creating a world-class product.
How You’ll Find Success
- Understand customer needs and pain points.
- Translate customer needs into actionable product requirements and roadmaps for Digital.
- Prioritize features and functionality based on market research, customer feedback, technical feasibility, and business goals.
- Collaborate with data science teams to define product usage specifications and ensure adoption of launched products.
- Manage the product development lifecycle from ideation to launch, ensuring timely delivery and high-quality standards.
- Develop and communicate the product feature roadmap to internal and external stakeholders.
- Monitor and analyze product performance using key performance indicators (KPIs) to identify areas for improvement and make data-driven decisions.
- Stay up-to-date on emerging trends in Digital and translate them into product opportunities.
- Create compelling product presentations and partner with go-to-market teams to develop materials to drive adoption of Digital products.
How You’ll Grow
- By projects that directly contribute to the objectives for Qualtrics by enabling data platform capabilities which enable strategic solutions like Qualtrics Assist and Omnichannel insights.
- Gaining expertise in the latest low code/no code technologies and AI application in workflow automation.
- Enhancing leadership skills through the ownership of high-impact projects and cross-team collaboration.
- Expanding knowledge of various business tools and platforms through the integration of new extensions.
Things You’ll Do
- Influence and contribute to product strategy for Digital
- Independently lead your product area and make effective decisions and tradeoffs
- Write clear and quality product investment documents; turn these into a prioritized roadmaps
- Connect with customers and understand end-to-end scenarios that matter
- Discover and prioritize feature requests from prospects/customers, analysts, internal sources, and the market
- Manage work and execute with excellence across product, engineering, UX design and research
- Know your product, customers, usage, and market trends better than anyone
- Lead product launches including working with marketing to take new features and capabilities to market
What We’re Looking For On Your Resume
- Bachelor’s degree in Business, Marketing, Engineering, Computer Science, or related field.
- 4-6 years of experience in product management, with at least 1 year experience in a technical domain.
- Domain Knowledge: Experience with digital analytics or product analytics platforms is a very strong plus.
- AI Integration: Experience with or a strong interest in leveraging Artificial Intelligence (AI) and Machine Learning (ML) to enhance product functionality, streamline the product development lifecycle, or improve user insights
- Proven track record of successfully launching and managing products.
- Strong understanding of the enterprise software landscape and the challenges faced by enterprise customers.
- Excellent analytical and problem-solving skills.
- Ability to translate complex technical concepts into clear and concise language for both technical and non-technical audiences.
- Strong communication and collaboration skills, with the ability to influence and build consensus across diverse stakeholders.
What You Should Know About This Team
- The Digital team is centered around improving customer experience (CX) through digital touchpoints
- Using data-driven insights and digital experience analytics to optimize interactions.
- The team collaborates closely with engineering, product, go-to-market, user experience design and research to deliver seamless digital experiences
- With a strong focus on aligning Digital Experience Analytics with the Digital Voice of the Customer product, driving holistic view of customer experience across digital channels.
Our Team’s Favorite Perks and Benefits
- Experience Bonus: Qualtrics offers US employees an annual $1,800 “experience bonus” to provide an experience they might not otherwise have—attend a sporting event or concert, travel somewhere new, or even support a nonprofit or infuse funds into a small business in your area.
- The satisfaction of empowering large networks through technology.
- The opportunity to work with a diverse range of influential brands.
- A role that encourages personal growth and initiative within a growing business area.
For full-time positions, this pay range is for base per year; however, base pay offered within this range may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer. Full-time employees are eligible for medical, dental, vision, life and disability, 401(k) with match, paid time off, a wellness reimbursement, mental health benefits, and an experience bonus. For a detailed look at our benefits, visit Qualtrics US Benefits.
Washington State Annual Pay Transparency Range$147,500—$211,500 USD