Strategic Engagement Manager, Iberia

Full Time
Barcelona, Spain
2 months ago

Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join:

Airbnb’s public policy team exists to further the interests of our community of hosts and guests with politicians, regulators, opinion leaders and others who shape the political and legal context for our business, helping them to understand the significant social and economic contributions of our platform. Across the EMEA region, we are engaged in well over a hundred local conversations and negotiations with governments big and small. We engage governments at local, regional, national and EU levels directly and also use innovative advocacy and partnership strategies that actively involve our community and our stakeholders in making the case for fair, progressive home sharing rules.

The Iberia Public Policy and Campaign team is responsible for managing our government affairs and public policy strategy and engagement in the region, with a primary focus on Spain and Portugal.  We operate proactively and reactively, building policy solutions that ensure our host community can strive. Our work is supplemented and amplified by a range of digital, communications, and host engagement tools. We are now looking for a Public Policy and Strategic Engagement Program Manager, Iberia to support the team in this work.

The Difference You will Make:

The Public Policy and Strategic Engagement Program Manager, Iberia shapes, drives and implements advocacy and policy engagement efforts across the region, online (Digital) and offline, and manages the Strategic Engagement team in charge of Spain and Portugal. The Public Policy and Strategic Engagement Program Manager, Iberia also provides strategic support and advice to the Campaign Manager Iberia to ensure the consistency of Campaign led across the region and the sharing of best practices. 

In this role you must be highly skilled in project management and Digital Campaigns (strategy, content and measurement), have a deep knowledge of the local policy landscape and be able to demonstrate long term strategic vision. Smart, innovative and proactive, you have a strong sense of detail and like to lead your team and cross-functional projects with a focus on results and impact.

The ideal candidate will be passionate about Airbnb’s mission, have proven expertise in building and executing Digital Campaign and Community engagement, offline and online engagement tools and techniques, and strong interest in political work. 

This role can be located in Barcelona or Madrid, but it can involve working from home. The role is also likely to involve occasional travel in Europe and also to our global headquarters in San Francisco.

A Typical Day: 

  • Provides operational support and strategic advice to the Campaign Manager and to the Spain Country Manager to define and implement Policy engagement strategy, reactive and proactive, to ensure policy goals are reached. Functions as strategic and creative thought partner to the Iberia Leadership team.
  • Project manages the operations for the delivery of the Policy strategic engagement in the region, and is accountable for the associated budget. Sets KPIs, creates measurement frameworks, ensures key initiatives are on track, provides analysis of results. 
  • Builds out broad campaigns to support key policy objectives, leveraging the range of campaign tools including comms, digital and social, partnership and host engagement as required. Leads and oversees social media (targeting, KPI, budget, etc.).  
  • Content creation : write and edit action-oriented emails, compelling social media posts and narrative blog posts, oversee design of visual elements such as infographics, videos, photo, reports.
  • In partnership with the EMEA Community team and local Community POCs, create and deploy tools to inform and engage hosts on EU policy matters (digital tools, organize webinars,...). 
  • Based on research and polls, oversees and develops holistic content strategy and messaging for advocacy and policy, including the development of content standards, best practices and guidelines, advocacy playbooks and templates, in alignment with other functions in the Region (Business, Legal, Comms, Marketing, etc.). 
  • Prepares a diverse range of materials to support the successful external Policy engagement strategy of the Iberia Campaign team.

Your Expertise:

  • Excellent strategist, creative thinker and communicator, with great interpersonal, writing and presentation skills;
  • At least 6 years of experience in Project management or strategic engagement in a Corporate or a public institution. 
  • The candidate must demonstrate skills in data analysis (SQL), Social media KPIs and Project Management
  • Ability to work both independently and as part of a team; Impeccable organizational skills, attention to detail and ability to document processes & decisions made. 
  • Excellence in multi-tasking by prioritizing work and coordinating required support across various functions to achieve project goals and objectives.
  • As a team leader, proven ability to lead and influence cross functional teams. Experience of developing and leading complex projects with multiple stakeholders;
  • Ability to navigate a complex political or regulatory environment. Understanding of the political landscape and legislative processes in Spain is essential. Prior political campaign and grassroots advocacy experience is a plus
  • Self-starter with a good sense of humor and the ability to thrive in a fast moving and sometimes stressful environment.
  • Candidates must speak fluent English plus Spanish. You must submit your application in English.
  • The position is located in Barcelona or Madrid. Travel is to be expected.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.