As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role:Strategy Director 

Location:Hybrid / London, England, United Kingdom (onsite x2 days per week)

Account:Global beverages brand

ROLE MISSION

Working in partnership with our client, the Strategy Director will work with one of the world’s largest drinks companies on one of their most premium whisky brands, helping to transform their digital marketing to be more effective and exceed business goals. This role will suit someone who enjoys fast paced work and is adept at quickly getting to the heart of clients’ business challenges and opportunities. You’ll need strong experience in all aspects of digital marketing and be able to confidently play a key role in finding audience insights, developing smart channel thinking and identifying optimisation opportunities across .com, CRM and social platforms. You will be well versed in the latest luxury trends in digital and will consistently bring best in class strategic recommendations to our teams for an improved customer experience. This role is for you if you’re passionate about the luxury landscape, on the pulse of culture, highly audience focused and adept at putting meaningful data insight at the heart of your strategic recommendations. To be successful in this role, you’ll be a team player and a leader: able to define a direction and lead a team to deliver their best work. At IIG, we build agency teams to work in-house in partnership with brands. This role will be sitting within the digital team we’ve created, working with a range of global-level clients and local markets around the world. We work within a hybrid set-up, which includes being present at the OLIVER office in Rosebery Avenue two days a week with occasional travel to the Global HQ in Amsterdam.

ABOUT THE TEAM YOU WILL BE JOINING

Reports to Exec Strategy Director / Managing Partner and potentially managing one Senior Strategist.

WHAT YOU WILL BE DOING IN YOUR ROLE

• Be a driving strategic force and develop digital communication strategies as part of a cross agency team (ability to advise on audience insights and creative formats, write creative briefs and apply analytics learnings to optimisation opportunities)
• Work in close partnership with the Executive Strategy Director, creative teams and leaders in other disciplines to identify and convert opportunities for growth (e.g., proactive strategic initiatives, thinkpieces and cross-regional collaborations).
• Establish strong relationships with clients by helping them stay culturally connected to what matters to their audiences.
• Work with the analytics team to build out learnings from our .com pilot programmes and support the UX Designer with strategic recommendations to improve how we service customers online
• Build out and optimise precision marketing campaigns, while connecting the dots across various data sources (paid social, ecom, D2C, CRM).
• Write briefs in partnership with the account team and ensure they’re collaborative and focus on delivering KPIs we set
• Help raise the bar of our strategic and creative output across the studio, ensuring our clients understand what the role and application of strategy should be across their briefs.
• Work collaboratively with creative teams in identifying opportunities for ground-breaking creative output.
• Plan campaigns and customer journeys in a methodical and data driven manner
• Sharing best practices and learnings with the global strategy team.
• Oversee the Content Calendars and Community Building strategy delivered by the social team
• Build relationships across disciplines and geographies, and present to global teams and local markets on post-campaign analysis, digital transformation strategies and trends and culture
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL 

• A blend of creative and analytical problem solving skills
• A curious and proactive individual, able to easily step into briefing conversations and deliver a point of view
• Strong digital planning capabilities across social, campaigns and CRM
• Someone who is not afraid to be brave and question the status quo in all agency meetings to propose social and digital first solutions
• Excellent client engagement skills with the ability to proactively organise and influence clients and build strong and effective working relationships
• A thirst for constantly discovering new digital trends and popular culture
• Ability to understand Google Analytics data and translate into actionable insights
• Expert author of decks, proposals and think pieces
• Wide range of client experience
• Fluent in English
• You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role

Job Id: 10387

#LI-JT1 #LI- Onsite #LI-director

ABOUT OUR COMPANY

Lots of agencies say they're different. OLIVER is.

OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.

Follow us on  Instagram oliver.talent

OUR VALUES

We are a company built on our values, we have given you a brief overview below but would love to tell you more.

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far-reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle. 

Inside Ideas Group and its affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.