We are looking for an experienced and motivated CRM Lead to support our team in Berlin, Germany. Your responsibility will be to drive customer engagement, retention and growth through multi-channel customer journeys and campaigns. Join our team and help us continue to inspire people to lead an active and healthy life.

• Support the definition and execution of our retention marketing strategy and manage implementation in all markets
• Plan and execute global acquisition campaigns against pre-set objectives
• Build and launch new campaigns across all platforms channels (push, email, in-apps, etc.)
• Ensure a smooth collaboration with our main stakeholders groups i.e. Product & Tech, Customer Care with the goal to optimize our member’s experience across all our platforms
• Work closely with the Data & Analytics team to pursue a strictly data driven approach by testing and implementing always against a defined set of KPIs
• Communicate and engage with various managerial stakeholders from Marketing, Sales, Product, Partner Management and Customer Care
• Mentor and guide the CRM team (2 FTE) and support the local teams in their CRM efforts
• Be on track of all CRM related topics and trends (including GDPR) and ensure all needed implementation are done

• You have gained 5+ years of experience both hands-on and strategic in CRM in a multi-cultural environment
• You have worked in tech companies, ideally scale-ups or within sports
• You have already gained some people management experience
• You have excellent communication skills with both internal & external stakeholders 
• You have already implemented a new CRM vendor solution in the past and are able to support the evaluation and implementation of a new one
• You have hands-on technical skills with CRM platforms such as Airship, Hubspot, Braze and similar
• You are skilled in using data tools in order to create proper data reporting of your activities (e.g. Excel, Looker, Metabase)
• You have proven analytical and problem-solving skills

• We’re working in hybrid mode offering you flexibility to work onsite and from home
• WorkOUT Life Balance: 30 days paid vacation per year, flexible working hours, free access to our Employee Assistance Program, plus up to 3 months of remote working from anywhere in the EU, desk swap policy allowing additional remote working time from our other European offices
• Regular team events and other initiatives helping employees to stay productive, healthy and engaged during hybrid mode
• Personal development perks including an annual budget for books and online trainings, regular internal trainings, German and English language classes
• Many additional perks including: choice of computer/technology, dog-friendly workplace, fully equipped kitchens with healthy snacks & beverages, employee referral bonuses, private pension with employer contribution, and more
• A free Urban Sports Club L Pro Membership

Urban Sports Club is committed to providing a friendly, safe, and welcoming environment for everyone who applies for a position or already works with us, regardless of their sports preferences, gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, or religion (or lack thereof).