TikTok Strategy Lead - Team GaryVee

Full Time
New York, NY, USA
7 months ago
ABOUT TEAM GARYVEEHi, everyone! This is Team GaryVee!We are looking for kind, ambitious, talented, curious individuals who know Gary’s content like no other and are driven experts of social media! If you’re confident in your abilities to bring impact and value to Gary’s brand, keep reading.   We are Creators, creative industry rogues, Instagram-story lovers, community managers, and #foryoupage admirers. We are not just on the Internet; we are creating the stuff the internet wants to see. Whether that’s a viral TikTok video or the latest Twitter meme, we’re passionate storytellers. We move so fast and make so much good content. So, we need more folks, who can come up with compelling content ideas for their dedicated platforms, & create them! We’re looking for the unconventional, less-obvious, unseasoned (or over seasoned) creative pros, but above all - passionate makers and culture shakers.Want in? We love dedicated video and design creators, subversive artists and illustrators, obsessive meme makers, and we don’t care if you’re fresh to the workforce or working on your third act. What’s your hustle? Documentarian? DJ? Sports junkie? Fashionista? Blogger? Vlogger? Redditor? Are you an Insta-feind? An unabashed TikTokker? Or both? We’re here for all of it... Just as long as every day you love coming up with insightful and relevant content ideas and have the skills to make them.   The TikTok Strategy Lead
  • Uses and creates on social media daily
  • Has an ability to make relevant content across all platforms and has extraordinary skills in at least one if not all of these: producing, design, video editing, social media copywriting
  • Videography or design education OR equivalent relevant experience; all applicants will be asked to provide recent content examples from social media accounts
  • Shows a demonstrable passion, curiosity, and experience in ideating, strategizing, and making creative content on social media platforms -  TikTok videos
  • Proficient in one or many of the Adobe Creative Suite programs and eager to continue to learn and evolve in other efficient and effective ways to make social-first content: Adobe Creative Suite, mobile creator apps, and in-app editing (Instagram Story creation, TikTok editing, etc.)
  • Curious, responsible, accountable, and deeply passionate about their own personal interests and hobbies, and of course, kind, compassionate, and empathetic because you love the magic of collaboration
The Gig Is:
  • Producing & creating emotional, impactful, strategic organic content for Gary Vaynerchuk’s personal brand
  • Mastering the ability to conceptualize & strategize organic content ideas and turn any branded content into a volume of social gold (clips, gifs, graphics, photos, stories, copy, etc.)
  • Managing & operating a platform TikTok
  • Diving into analytics & data to create strategic organic content for the brand
  • Working with a wide range and quality of video and static imagery - from a collection of photography to short video clips - and turning them into content assets built for individual platforms and audiences
  • Collaborating with our creators to make and manipulate video, a plethora of short clips, photography, social copy, gifs, streaming stories, etc.
  • Honing your design, editing, and blurb-writing skills utilizing standard industry software and social platforms
  • Wrangling and rolling with your teammates to service rapid turnaround times, capture trending moments, and deliver and receive feedback, all while keeping a clear, enthusiastic, and proactive attitude towards content creation
  • Any experience using the following social listening & project management tools a plus but not mandatory:
    • Asana
    • Airtable