Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including Vimeo, Pinterest, The New York Times, and GitHub.

We're building a more trustworthy Internet. Come join us.

Posting Open Date: 7/14/25

Anticipated Posting Close Date*: 9/1/25

*Job posting may close early due to the volume of applicants.

VP of Product Marketing 

Fastly is looking for a seasoned VP of Product Marketing to lead and scale our team, which includes core product marketing, analyst relations, customer advocacy and developer experience. This leader will report directly to our Chief Product Officer and will shape the messaging, positioning and go-to-market efforts for all product lines across our edge cloud platform. The role requires deep product marketing expertise, strong technical acumen and excellent communication skills. Experience in infrastructure software marketing is a must with a solid understanding of software development workflows and key buyers/influencers. 

What You’ll Do:

• Lead a team of core product marketers responsible for product launches, sales enablement, campaign support and customer insights.
• Oversee the creation of compelling and consistent product/platform messaging and positioning tied to our competitive differentiators and tailored for key personas ranging from developers to platform engineering and security teams. 
• Responsible for driving internal messaging discipline around the Fastly story while working closely with internal communications to ensure that everyone at Fastly can confidently communicate our company narrative, value props and competitive differentiators.
• Oversee our Analyst Relations and Customer Advocacy team to evangelize Fastly’s point of view with the analyst community. Ensure we receive the highest possible ratings in relevant analyst reports while capturing strong customer testimonials for case studies, webinars and speaking engagements..
• Lead Fastly’s Developer Experience team, with the goal of expanding our developer community through programs like Fastly Connect, Fast Forward, developer meetups and support of open source initiatives
• Maintain a robust and proactive competitive intelligence program that translates into high-impact sales assets and campaigns while also providing input into product roadmap decisions.
• Partner with Product Management to develop and execute on marketing strategies that drive increased engagement and product usage while improving customer satisfaction and reducing churn.
• Strategically collaborate with Sales Enablement to support the creation and evolution of compelling sales training and tools that help sellers ramp faster and win. 
• Partner with senior leaders across Growth Marketing, Digital Marketing and Marketing Operations to define and iterate on our go-to-market plans and deliverables. Oversee the team’s efforts to support campaigns from a persona insights, messaging and asset creation perspective. 
• Lead, mentor and scale a high performing Product Marketing team which includes all the functions mentioned above. Empower the team with clearly articulated goals and the resources and direction for them to succeed.
• Drive annual and quarterly team planning, processes and reporting. Oversee the product marketing budget, ensuring spending is aligned with product and go-to-market priorities.
• Act as a thought leader and spokesperson across multiple channels including analyst briefings, PR, industry, and company events.

What We’re Looking For:

• 15+ years of product marketing experience with at least 10+ years of management experience.
• 5+ years of experience in infrastructure software marketing with a solid understanding of software development workflows and key buyers/influencers.
• Experience with complex enterprise sales cycles and B2B SaaS packaging.
• Ability to communicate effectively with senior leadership, analysts, and highly technical stakeholders. 
• Ability to think creatively and come up with novel concepts for engaging customers while being willing to try bold experiments to learn and iterate.
• Sense of urgency and experience making high quality decisions quickly.
• A data and business-impact-driven mindset.
• Experience with both product-led growth and sales-led revenue motions.
• Ability to use infrastructure software products “hands-on” and support GTM efforts as a user tester is a strong plus.
• Working knowledge of programming languages, IT security or back-end infrastructure is a strong plus.
• Bachelor's degree required; Masters a strong plus.

Work Hours:

• This position will require you to be available during core business hours. 

Work Location and Travel Requirements: 

This position is open to the following office locations:

• San Francisco, CA

Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home. This position may require travel as required by your role or requested by your manager.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Salary: 

The estimated salary range for this position is $296,544 to $370,690. Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.This role may be eligible to participate in Fastly’s equity and discretionary bonus programs.

Benefits:

We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings? 

We offer a comprehensive benefits package including medical, dental, and vision insurance. Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2025, we offer 11 paid local holidays, 11 paid company wellness days.

Why Fastly?

• We have a huge impact. Fastly is a small company with a big reach. Not only do our customers have a tremendous user base, but we also support a growing number of open source projects and initiatives. Outside of code, employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.

• We love distributed teams. Fastly’s home-base is in San Francisco, but we have multiple offices and employees sprinkled around the globe. As a new hire, you will be able to attend our IN-PERSON new hire orientation in our San Francisco office! It is an exciting week-long experience that we offer to new employees to build connections with colleagues across Fastly, participate in hands-on learning opportunities, and immerse yourself in our culture firsthand. 

• We value diversity. Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful -- every day.

• We are passionate. Fastly is chock full of passionate people and we’re not ‘one size fits all’. Fastly employs authors, pilots, skiers, parents (of humans and animals), makeup geeks, coffee connoisseurs, and more. We love employees for who they are and what they are passionate about.

We’re always looking for humble, sharp, and creative folks to join the Fastly team. If you think you might be a fit please apply! A fully completed application and resume or CV are required when applying.

Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs, job requirements and individual qualifications. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, family or parental status, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws, Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact your Recruiter, or the Fastly Employee Relations team at candidateaccommodations@fastly.com or 501-287-4901. 

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