We are looking for a Web Growth Strategist for a 12 month contract to help us drive traffic, trials and leads on Hootsuite.com and other key web properties. You’ll be working with developers, writers, designers, analysts, and other marketing and sales experts to ideate, prioritize and execute strategies to optimize conversion of qualified traffic. While working remotely or in a hybrid work arrangement, a blend of virtual (in accordance with Hootsuite’s distributed workforce strategy), and in Hootsuite’s Toronto office, you will report to our Manager, Web Acquisition. 

WHAT YOU’LL DO:

• Ideate, prioritize, build, and launch strategies, campaigns, and projects that generate traffic, and/or optimize conversion rates
• Create wireframes, map user journeys, plan web content hierarchies, launch experiments, build web pages, and report on performance for new and existing properties
• Ship, test and iterate rapidly in order to achieve incremental growth, or big wins
• Analyze performance and draw insights that allow you to prioritize your work based on business impact
• Manage your projects autonomously but collaboratively, owning your results and fearlessly reporting on success, failure or valuable lessons
• Collaborate with the web team and other digital channels to hit our ambitious revenue and acquisition targetsEnsure that Hootsuite.com provides a best-in-class web experience for prospects and customers alike by participating in QA, brainstorming, audits and competitive analyses

WHAT YOU’LL NEED:

• Significant relevant experience in conversion rate optimization, growth marketing, and/or web strategy. Experience working in B2B SaaS or digital marketing agencies.
• Very strong understanding of conversion optimization and experimentation principles
• Expertise in web analytics (GA4, FullStory, Lookerstudio, Tableau)
• Experience using personalization and experimentation tools like Mutiny and 6Sense
• Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
• Creativity and Innovation: seeks new and better ways of doing things, generate original and imaginative ideas, products, or solutions
• Priority Setting: focuses time/energy on the most important issues/opportunities
• Clearly understand how to assess the importance of tasks and decisions
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding

WHO YOU ARE:

• Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
• Curious. You are always learning and seeking ways to make things better.
• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

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In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best  work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

#LI-EM