AD Product Manager
Our Opportunity:
At Chewy we are building a team to launch a Sponsored Advertising business looking for a Staff Product Manager. Sponsored Ads creates a win-win ecosystem for shoppers, brand owners and Chewy! Shoppers are offered a range of alternate options to help them choose better and learn about new products, new brands, new promotions and different price points. Brand owners and advertisers get to showcase their product offerings in front row for their target audience (proud pet owners) and maximize their reach. Advertising is a critical component of the ecommerce ecosystem and provides a critical revenue stream to the company.
As an member to the Chewy Advertising team team, you’ll be part of core leadership team and will drive product strategy. You’ll be at forefront of product driven business impact. Along with the ads team, you will work on alignment across Chewy with teams including Marketing Analytics, Performance Marketing, and more.
Come be part of the team to build Chewy Ads from the ground up at Chewy!
As a key member of our Product Management team, you will play a pivotal role in driving the strategy and execution of our offsite advertising initiatives. This role combines a deep understanding of advertising technologies, market trends, and user behavior to shape innovative products that elevate our offsite advertising capabilities.
What You'll Do:
Product Strategy and Vision: Develop and communicate a clear product vision and strategy for offsite advertising, aligning with overall business objectives. Stay abreast of industry trends, competitor offerings, and emerging technologies to drive continuous improvement and innovation.
Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including Engineering, Marketing, Sales, and Design, to ensure successful product development and launch.Foster a culture of collaboration and open communication to achieve collective goals.
Product Lifecycle Management: Lead the entire product lifecycle from ideation to launch and post-launch optimization.Conduct thorough market research and user feedback analysis to identify opportunities for product enhancement.Offsite Advertising Platform Optimization: Drive the development and optimization of our offsite advertising platform, focusing on improving targeting, user experience, and conversion metrics. Work closely with engineering teams to prioritize and implement feature enhancements.
Performance Analysis: Define key performance indicators (KPIs) for offsite advertising products and regularly analyze performance data to measure success and identify areas for improvement. Utilize data-driven insights to make informed decisions and adjust strategies accordingly.
Stakeholder Management: Build and maintain strong relationships with external partners, vendors, and clients involved in offsite advertising initiatives. Act as a primary point of contact for stakeholders, addressing inquiries and ensuring alignment with product goals.
What You'll Need:
Experience in Offsite Advertising is preferred
8 years minimum in a product management role
Bachelors Degree
Sustained track record of driving business value and improving product with data insights, especially in advertising, growth, marketing or relevant domains.
The ability to initiate and drive projects to completion with minimal guidance
The ability to communicate the results of analyses in a clear and effective manner
Excellent analytical skills with demonstrated experience turning data into actionable insights
Experience with feature delivery and tradeoffs of a product
Experience owning/driving roadmap strategy and definition
Experience with end-to-end product delivery
Experience contributing to engineering discussions around technology decisions and strategy related to a product
Aptitude to analyze, communicate and present metrics effectively to support recommendations
Ability to think creatively, execute on a roadmap, build consensus and momentum
Strong writing and verbal communication at the executive level
Strong communication skills·
Fluency in SQL and/or Tableau
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
If you have a question regarding your application, please contact HR@chewy.com.
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