ABOUT PURPOSE

Purpose builds and supports movements to advance the fight for an open, just, and habitable world. We use public mobilization and storytelling to support leading organizations, businesses, activists, and philanthropies. 

We create campaigns and communications initiatives that can shift narratives and policies to ultimately drive social change. To do this, Purpose brings together world-class talent from the world of creatives, content development, storytelling, campaigning, grassroots organizing, and political strategy to build new creative campaigning models.

Guided by smart strategy and powered by participation, our work reframes issues, engages new audiences, shifts public discourse, and ultimately drives targeted action and creates lasting impact. Join the team that makes all this work! You can also learn more about our culture, equity commitments and wellbeing + benefits programs here.

ABOUT PURPOSE AND VERIFIED FOR CLIMATE 

In early 2020 Purpose and the UN launched Verified, to respond to Covid 19 misinformation and disinformation. We are now partnering on a new mission to leverage the Verified infrastructure for a global campaign to accelerate the transition to renewable energy.

Verified for Climate operates as a global platform, benefitting from a spotlight on the world stage thanks to the UN, and tapping into big global moments to shift the public debate when it matters most. We pair time-bound public engagement and mobilization campaigns with a steady, constant drumbeat of messages and stories that counter disinformation and seed new, positive narratives on renewables. By combining a top-down and bottom-up approach, we work with networks of partners that can be activated at key moments. 

This role is for a creative and agile Campaigner to lead the Verified work in the US. We are seeking a Campaign Lead who has experience in leading both on and offline campaigns across the climate impact issue space in the US. The Campaign Lead will work with the project team to co-create and deliver a campaign made up of a diverse range of experimental tactics aimed at the fossil fuel market including business leads, shareholders and policy makers to drive a shift to renewable energy.

This is a hands-on role that will entail direct collaboration and thought partnership with clients, partners and stakeholders as well as execution responsibilities. 

Candidates must be comfortable working with a remote team spanning several time zones (core project team is primarily based within EST and GMT time zones).

Location: North America, East Coast preferred 

Proposed start date: ASAP

Duration: 10 months with strong probability of extension 

Time commitment: 40 hours a week

Job type: Contractor/ freelancer

Key responsibilities include: 

Campaign Development, Management & Execution 

• Lead the development of the US programme including analysing the opportunities landscape and identifying opportunities for impactful tactics
• Work with team members to build, prototype, and launch new online and offline campaigns and accelerate the most promising existing efforts, ensuring we remain sector-leading and innovative
• Lead the development of new ways to engage new audiences through a thorough understanding of key entry points and working with the team to surface opportunities presented by research
• Provide decision making support, oversight and troubleshooting capacity on a number of campaigns being executed simultaneously
• Play a role in the development and refinement of our model by assessing which projects deliver the greatest impact and prioritizing strategies that accelerate systemic change.
• Paid and organic media strategy and activation / placing
• Partnership identification and activation
• PR and influencer engagement strategy and coordination
• Campaign optimization based on monitoring feedback

ABOUT YOU

• You have at least 6+ years of strong campaigning experience (preferably in an agency or advocacy setting)

• You have a strong understanding of the overall digital media landscape, and keep up with developments within the space
• You have experience managing complex projects, and serving as a lead representative with clients and stakeholders
• You have prior campaigning experience engaging audiences in the U.S on climate issues.
• Experience managing large-scale campaigns from concept through execution, including developing and executing campaigns across channels, including earned and paid media, content-led strategies, and direct action
• Experience running iterative, agile, and/or lean campaigns that emphasize experimentation and scaling of success
• Background in political advocacy, digital marketing, public policy, or related field

Preferred but not necessary: 

• You are familiar with movement-building, and/or issue areas of strong relevance to Purpose’s mission

Purpose takes on some of the biggest challenges in the world, which affect people of different identities and backgrounds in different ways. We are stronger and most effective with a diverse team leading the charge and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. 

As an equal opportunity employer, we welcome the unique contributions that individuals bring in terms of their education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, color, religion, disability, sexual orientation and beliefs.