About the role

To reach net zero in 2050 the world needs to be electrified rapidly. New electrified vehicles and energy systems are heavily relying on batteries and require the right solutions to scale-up successfully. TWAICE is leading the market of battery analytics software with cutting edge and industry-leading technology in Europe and the Americas. As our Head of Global Marketing (m/f/d), you will work with the marketing, sales, and product teams to ensure the best and effective presentation of our products on the global market.Location: Munich or remote for excellent candidates

Your daily business will involve

Strategy development and execution:

• Develop and execute comprehensive marketing strategies aligned with overall business objectives.
• Drive market segmentation, positioning, and competitive analysis to inform marketing initiatives.
• Provide strategic insights to contribute to the product roadmap based on market trends and customer feedback.

Demand generation:

• Create and implement lead generation programs to drive customer acquisition and ACV growth.
• Collaborate with sales teams to develop effective sales enablement tools and campaigns.
• Use of data driven marketing tools and innovative digital advertising solutions to generate MQL´s

Marketing team management:

• Recruit, lead, mentor, monitor and motivate a high-performing marketing team. Ensure that all team members work towards common goals and achieve the defined KPIs.
• Foster a collaborative and innovative culture within the marketing department

Product Marketing:

• Lead the development and execution of product marketing strategies to effectively position and promote our battery analytics software solutions.
• Collaborate with product management to ensure alignment between marketing efforts and product development.

Brand development and positioning:

• Manage and improve brand identity, evaluate market positioning and track current market trends.
• Expand the positioning as being the thought leader in the battery analytics space through targeted content marketing and thought leadership initiatives.

Event and PR Management:

• Develop and manage a comprehensive events strategy, including industry conferences, webinars, and trade shows.
• Build and maintain relationships with key media outlets and influencers to secure positive press coverage.

Performance monitoring: 

• Regular review and evaluation of the effectiveness of all marketing strategies.

Communication and collaboration: 

• Cross-functional collaboration with other departments, especially sales, to ensure the efficiency of marketing and sales initiatives.

Your profile

• Bachelor's or Master's degree in marketing, business administration, or a related field.
• Minimum of 5 years' experience in B2B marketing in the software or technology industry.
• Proven experience in developing effective marketing strategies and plans and lead generation.
• Analytical mindset with the ability to use data to drive decision-making.
• Excellent knowledge of digital marketing, SEO, social media, sales, and advertising.
• Experience in leading and developing teams.
• Strong analytical skills and data-driven thinking.
• Strong verbal and written communication skills.
• Very good knowledge of German and English.

Benefits

Our compensation package is built on three parts: In addition to a competitive salary, you will participate directly in the success of TWAICE and receive virtual company shares (VSOP). In addition, we want to ensure that you can continuously develop personally and professionally and that you feel comfortable with us, and therefore we offer you a wide range of other benefits:

• A training budget of €2,000 a year and further training possibilities within the company.
• Free access to a tool of your choice: Skillshare or Coursera.
• Book circle (Order a book via TWAICE - we pay for it, you read it).
• Free breakfast, free lunch, free snacks, drinks and coffee in the office.
• Subsidized access to gyms via a Gympass membership - not only for you, but also for your friends and famly.
• Easy and affordable bike leasing with JobRad.
• Company pension plan matching at 100%.
• Flexible working hours and flexible working from home within Germany: You decide when and where you work. We provide you with state-of-the-art IT hardware. Working within the EU is also possible for up to 90 days a year.
• 30 vacation days.
• A high degree of personal responsibility, creative freedom, and opportunities.
• A strong team culture with regular team events and off-sites (Summer and Christmas party, at least one big off-site, Oktoberfest event, regular team and sports events).
• Borrow our company cars (e-Golf and Tesla) for private use and free EV-charging at our company.
• Multicultural team and a relocation budget of €800 for international relocations to Germany.

Social Media

Would you like to find out more about TWAICE as an employer? Then take a look at Facebook, Instagram, ​LinkedIn or Kununu​.