Marketing Manager - Caucasus Region (They/She/He)

Vollzeit
Barcelona, Spain
vor 11 Monate

*** This position will be based in Barcelona, with business trips to Georgia and Armenia***

 

If you’re here, it’s because you’re looking for an exciting ride. 

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone. 

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together. 

 

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 25 countries. Every year, +200k merchants generate over 4B€ in sales through our platform and over 20M customers get their goods delivered in minutes.

Together we revolutionize the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique? 

🤝 Our culture and strong values. 

  • We have an ‘’office-first’’ culture and we place collaboration at the center of everything we do! 
  • We have a non-vanilla personality and feedback mindset. We don’t shy away from difficult conversations - we see them as a gift! 
  • We work with high intensity and have fun along the way.  We also celebrate the wins (a lot!). 
  • We celebrate diversity in all its forms and foster an inclusive culture where everyone can bring their authentic selves to work. 

💪Our career development philosophy. 

  • We are building a talent house of high performing teams and leaders. We invest in people who raise the bar and help others reach their full potential. 
  • We take ownership of our career development. We don’t believe in linear and predictable career paths - we create the job of our dreams! 
  • We embrace opportunities to move the needle and make an impact beyond our scope. 

🤝Our commitment to being a force for good. 

  • Our platform is an important economic tool for millions of people (customers, partners, couriers) and we are taking action to amplify our positive impact. 
  • We invest in doing good by dedicating time and resources into social and environmental initiatives. 
  • We have the ambition of being DIB role models across the tech industry. We are creating environments, systems, and processes that provide equal opportunities, break biases, and empower our communities.
 

We have a vision: To give everyone easy access to anything in their cities. And this is where your ride starts.

YOUR MISSION

The Growth Marketing Manager leads growth and engagement initiatives for Glovo's most important products. The team is data-driven and results-focused. The person will have a strong technical, analytical, and product background – with a hunger to make products grow. 

Role performance will be evaluated based on New Customer and Recurrent Customer KPIs as well as reaching profitability within a 6-month period. You may also be involved in other tasks requested by your manager due to business needs.

THE JOURNEY

  • Define Glovo local Marketing strategy, adapting global playbook to local needs.
  • Define promotional, pricing and point of sale strategy.
  • Understand local media landscape and define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition) targets. Own the Marketing budget and use it efficiently and wisely
  • Track and monitor key Growth and Content metrics providing the appropriate visibility to HQ, the General Manager and the Regional Marketing Director.
  • Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with both our consumer and business products, identify growth opportunities, and execute on projects to drive growth and engagement.
  • Establishing meaningful business relationships on behalf of the business (Top partners, Media agency, Social Media agency, PR agency, etc).
  • Work together with Pricing, CRM, Performance Marketing, Brand & Comms teams in HQ to get the local message through.
  • Spread and enact the company’s culture
  • Actively collaborate with your colleagues and learn from each other in a supportive environment that allows you to grow, develop and make a difference

WHAT YOU WILL BRING TO THE RIDE

  • Minimum un graduate level in Business y Master level is a plus
  • Min 4 years of experience in a leading FMCG company or in the E-commerce sector performing in a role of similar or larger responsibilities. 
  • Proven track record of delivering business growth, experienced defining investment strategy and executing integrated marketing campaigns across digital and non-digital channels
  • You are aligned with our company values and enact them both in your personal and professional life
  • Effective English written and communication skills
  • Highly analytical and comfortable dealing with high growth and complex business challenges
  • Strong consumer understanding skills
  • Have a deep understanding of paid, owned and earned media channels, being comfortable tracking and reporting on established performance marketing KPI

We are always looking for the best candidates, so if you think you would be a good fit even if you don't meet 100% of the requirements we would love to hear from you!

 

Individuals representing diverse profiles, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves:

  • 🌟 An enticing equity plan that lets you own a piece of the action.
  • 💪 Top-notch private health insurance to keep you at your peak.
  • 🍔 Monthly Glovo credit to satisfy your cravings with zero delivery fees on all Glovo orders!
  • 💳 Cobee discounts on transportation, food, and even kindergarten expenses.
  • 🏊 Discounted gym memberships to keep you energized.
  • 🏖️Flexible time off (uncapped vacation days) , the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
  • 👪 Enhanced parental leave, and office-based nursery.
  • 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.
  • 📚 An external learning budget to fuel your thirst for knowledge and personal growth.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard. 

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life? 

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!