As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Mid-weight Copywriter

Location: Birmingham City Centre (hybrid - minimum 3 days per week in the office) 

ROLE MISSION

Working in partnership with our client, the Copywriter will create engaging, powerful, and impactful copy for digital collateral including web pages, email campaigns, social media assets, presentations, and other digital marketing mediums. Along with offline collateral including DM, instore, out of home and internal comms. Captivating copy plays a key role in ensuring an engaging and memorable customer journey.

The Copywriter will have strong experience writing and adapting copy for traditional digital and print mediums. You will be well versed in interpreting brand TOV guidelines and using to help guide and influence personalised and tailored comms that is specific to the channel that the copy is intended for. You will know what good copy looks like and will be knowledgeable in knowing what makes traffic click. 

WHAT YOU WILL BE DOING IN YOUR ROLE

• Craft compelling and original copy for a variety of financial services marketing materials across digital and print channels. 
• Edit and validate existing marketing copy across the channel mix maintaining a consistent brand voice and tone across all marketing materials. 
• Generate engaging, customer-focused content that brings complex financial subject matters into a customer- focused, engaging and memorable customer experience. 
• Translate complex financial concepts into easily digestible and engaging language for a diverse target audience.  
• Collaborate with the onsite OLIVER team, the client marketing team members and wider stakeholders to understand project objectives, target audiences, and key messages. 
• Understand and Interpret marketing challenges and communication objectives to help scope solutions with clients as an extension of their team. 
• Juggle multiple projects and deadlines efficiently in a fast-paced environment, while adding value to every step of the project journey.  
• Work closely with the team to deliver copy requirements ensuring consistency and accuracy across all messaging to the agreed briefs and established brand guidelines. 
• Form close relationships with the wider client marketing team and stakeholders to source product and audience information and unique selling points to help promote our client’s product offerings. 
• Stay up to date on financial industry trends and regulations to ensure copy is accurate and compliant. 
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues.

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL 

• A proven track record of creating high-impact marketing copy within a regulated industry, ideally the financial services industry. 
• Solid understanding of financial products, services, and target audiences. 
• Impeccable grammar, editing, and proofreading skills. 
• Strong creative brainstorming and conceptual thinking abilities. 
• Excellent communication and interpersonal skills with the ability to clearly articulate ideas and collaborate effectively within a team. 
• Ability to work independently and proactively manage projects to completion. 
• A passion for regulated services and a commitment to producing high-quality, engaging content. 
• A record in creating immaculate copy that stands out from the crowd. 
• Proactive, solution focused self-starter with a positive attitude and a strong work ethic. 
• The ability to work well under pressure and manage workloads and multiple projects effectively. 
• An excellent team player who is collaborative and adept at building relationships with stakeholders at all levels. 
• A technology enthusiast, who embraces all that technology and AI can bring to the workplace.
• You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role.

Job Id: 10334

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ABOUT OUR COMPANY

Lots of agencies say they're different. OLIVER is.

OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.

Follow us on  Instagram oliver.talent

OUR VALUES

We are a company built on our values, we have given you a brief overview below but would love to tell you more.

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far-reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle. 

Inside Ideas Group and its affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.