The Senior Associate of Direct Mail plays a crucial role in executing and optimizing direct mail marketing campaigns to drive customer engagement and revenue growth. You will be responsible for scaling our Print / Direct Mail program with a focus on the HelloFresh brand. You will have a huge impact from Day 1 and be a crucial part of the team during this exciting period of growth. This position requires a keen understanding of direct mail strategies, exceptional organizational skills, and a results-driven mindset.

You will…

• Define the strategy, manage, and efficiently scale new customer acquisition for HelloFresh through direct mail and shared mail campaigns.
• Develop and execute direct mail marketing campaigns from concept to completion, including segmentation, creative development, production, and analysis.
• Strategically allocate spend across various direct mail campaigns to ensure maximum impact within budgetary constraints, while continuously seeking opportunities for cost-saving measures.
• Collaborate with cross-functional teams, including marketing, creative, and analytics, to ensure alignment of direct mail strategies with overall marketing objectives.
• Manage relationships with external vendors, including printers, mail houses, data providers and creative agencies to ensure timely and cost-effective execution of campaigns.
• Utilize data-driven insights to continuously optimize campaign performance and drive improvements in response rates, conversion rates, and ROI.
• Monitor industry trends and best practices in direct mail marketing to identify opportunities for innovation and competitive advantage.
• Provide regular reporting and analysis on campaign performance, including key metrics and actionable insights for optimization.
• Oversee the development and maintenance of the direct mail marketing calendar, ensuring timely execution and coordination with other marketing channels.

You are…

• Experienced: You have a minimum of 3 years of direct mail marketing experience, preferably in a senior associate or similar role.
• Analytical: You have strong analytical skills and are proficient in data analysis tools such as Excel or Google Analytics to derive actionable insights from campaign performance data.
• Detail-oriented: You possess exceptional attention to detail, ensuring accuracy and quality in all aspects of campaign execution.
• Collaborative: You thrive in a collaborative team environment and excel at building relationships with internal and external stakeholders to achieve common goals.
• Results-driven: You are highly motivated by achieving measurable results and continuously strive to optimize campaign performance and ROI.
• Organized: You have excellent organizational skills and can effectively manage multiple projects simultaneously, meeting deadlines and delivering high-quality work.
• Innovative: You are proactive in identifying opportunities for innovation and improvement in direct mail strategies and processes.

You have…

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proficiency in Microsoft Office Suite/ Google Suite
• Demonstrated experience managing direct mail campaigns from concept to execution.
• Strong written and verbal communication skills.
• Familiarity with direct mail best practices, including segmentation, creative testing, and response tracking.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Fluency in growth marketing KPI’s such as CAC, CPA, CPM, CVR, and LTV.

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness -Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
• Vacation & PTO -Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance. 
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Working Conditions

It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.