SEO Manager Latam

The Senior SEO Manager is responsible for building and enhancing the search engine visibility for the Latin-American region in Betsson Group. The role will support the region and respective markets using research, analytics and best practices to deliver sustainable rankings and organic traffic increases across.

WHAT’S IN IT FOR YOU?

You'll get the opportunity to work in an international environment, at a 100% digital company that is the market leader within the online gaming industry.

When working with us, we promise you that you will never ever have a dull moment. By spinning multiple plates, you will always have your hands full. We promise you that you will learn a lot and that you will grow with us, both in your career and as a person. And of course, we promise you that you will join a GREAT team!

A FLAVOUR OF WHAT YOU’LL BE DOING:

• Setting SEO strategy for onsite, offsite, and technical aspects for all markets across the Latin-American region together with Global SEO department and regional marketing teams
• Alignment with Global SEO department on periodical tasks including audits, reporting and researchers etc. Reporting together on findings to relevant departments including Global SEO Tech team
• Track and report on the main KPIs to key Betsson stakeholders, Head of Marketing and Global SEO department on a regular basis
• Forecast and manage the SEO budget for the dedicated brands and markets. Lead quarterly budget planning and manage budget spend
• Represent SEO channel in quarterly performance review meetings and quarterly briefs / de-briefs
• Be the main point of contact for SEO related inquiries for the region. Together with SEO specialists, represent the SEO channel within the region and its markets by working closely and collaborating with key stakeholders (marketing managers, content teams, and product managers)
• Support and oversee new site launches and site migrations across all markets in the region from an SEO perspective
• Lead and manage a team of SEO Specialists in charge of executing the different SEO strategies across all markets
• Train local teams together with the support of Global SEO department on best SEO practices
• Shared successes and case studies with regional marketing teams and Global SEO department
• Correct handling of SEO tools.

 YOU’RE GOOD AT:

• Bachelor’s degree in Marketing or equivalent
• 5+ years of SEO experience
• iGaming experience (optional)
• Fluent in Spanish and English, knowledge of Portuguese is a plus
• Leadership
• Self-motivation
• Content creation
• Amplification
• Detail-orientation
• Communicative

What we offer

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

Challenge accepted? 

Apply now via our career site.