The role of a Social Media Marketing Executive Tech at Canonical

Would you consider yourself a talented Social Media Marketing Executive in tech? We are searching for a new member to join our communications team. Social media at Canonical is a bridge between the people who make our products and those who use them. Managing audiences in millions is a challenging task. Yet, it enables our online community to engage with us, share valuable feedback and get their say in the world of Ubuntu. From coffee on Kubernetes to #opensource, launch previews to emotional discussions on X, our communications team is creating conversations with developers, software engineers, tech enthusiasts worldwide. 

Passion about technology, and the use of technology in marketing is what we are looking for. Our ideal candidate prefers being part of the environment, which allows them to own campaigns, boosts collaboration and curiosity, as well as drives to improve oneself, the team and the company. They love to be hands-on, use automation, experiment and constantly measure results. 

This role is in the communications team reporting to the director of communications.

Location: This role is based remotely in the EMEA region.

What your day will look like

• Develop, schedule and publish content across multiple social media platforms
• Share regular updates and reporting on social media metrics, content performance and campaigns results
• Grow and nurture Canonical’s social media audiences, increase engagement rates
• Develop flair with copywriting to create messaging that aligns with the brand, and makes audiences act on it
• Run A/B tests
• Be audience centric, focus on platform and community moderation
• Drive awareness on integrated campaigns, product launches, webinar series, industry announcements and core content
• Demonstrate Canonical's product portfolio in a creative way: from bare metal, AI, Kubernetes to chats on diversity.

What we are looking for in you

• Experience managing social media platforms for tech brands, part of a content team or marketing agency
• Hands-on knowledge of social media management tools, an understanding of web analytics tools (social and web)
• Proficiency with at least four social media platforms including LinkedIn, YouTube, Twitter, Meta, Instagram and Reddit
• An analytical eye and a good sense for the type of content that performs best depending on platform and objective
• Experience with educational content funnels, and using video as a core social media marketing asset
• Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
• Excellent verbal and written communication skills, strong content marketer
• Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
• Willingness to travel up to 4 times a year for internal events

What we offer you

Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.  

In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.

🏠Fully remote working environment - we’ve been working remotely since 2004!

📚Personal learning and development budget of 2,000USD per annum

💰Annual compensation review

🏆Recognition rewards

🏝 Annual holiday leave

👶Parental Leave

🧑‍💼Employee Assistance Programme

🧳Opportunity to travel to new locations to meet colleagues at ‘sprints’

✈️Priority Pass for travel and travel upgrades for long haul company events

About Canonical

Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.

Canonical has been a remote-first company since its inception in 2004.​ Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.

Canonical is an equal opportunity employer

We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.

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