If you see “no one’s done that before” as an exciting challenge, rather than an intimidating barrier, we have an enormously exciting opportunity on one of the world’s most iconic brands.

As VP, Strategy, you are the strategic lead for planning, coordinating, and bringing our client’s brand ecosystem strategy to life. The overall quality of the strategy work is on your shoulders, but you’re up to the challenge. You bring leadership and expertise for complex projects that cross a variety of skillsets. You’re a natural leader who understands how to guide a strategy team through project lifecycles and across multiple interagency partners, but you also know how to persuade senior clients to take the risks they’ve asked for (but are a little afraid of). You are very comfortable with data, emerging technology, and thinking across brand ecosystems, which means you can effectively articulate insights and strategies to multi-disciplinary teams comprising of creatives, technologists, and more. You live and breathe your clients’ businesses, know their competitors, customers, and key industry trends as well as (if not better than) they do. You are not afraid of a blank page or starting without a well-defined plan.

We expect you to have expertise in two or three of the following areas, while being willing to dive into all of them: brand strategy, performance strategy, CX, social campaigns, integrated campaigns, and digital technology.

You Will:

• Ensure overall quality of Strategy work across projects on this account.
• Own the audience understanding and journey mapping, both today and as it evolves through data-informed feedback.
• Apply that audience-first thinking to evergreen projects, innovation sprints, and global rollouts across markets.
• Reinforce to clients the value of a strategic approach to their brand ecosystem.
• Stay plugged into shifts in culture and our consumer, to provide thought leadership to our clients and proactively identify new opportunities for the brand to pursue.
• Become an expert on client business sectors to identify business problems and propose solutions.
• Manage a rotating cast of mid-level and junior level strategic contributors to specific subprojects.
• Collaborate with other senior-level employees to identify the right casting for each project and adequate timelines for delivery.
• Provide excellent team management and oversight on all strategic and CX work.
• Synthesize and communicate the results of research to clients and project teams to provide insight and perspective on the client’s strategic direction.
• Distribute creative briefs to teams directed by strategic findings.
• Connect measurement strategies to support ongoing and overall strategy development.
• Focus on leading a single account, but occasionally supporting special projects, new business pitches, and initiatives within the Strategy department.

You Have:

• 10+ years-experience in digital user experience strategy within a digital agency or user experience company, working directly with clients in campaign or communications planning.
• Excellent leadership and facilitation experience within larger teams.
• Strong presentation and storytelling skills, particularly for distilling complex ideas into simple, intuitive takeaways.
• Experience designing personas and customer journeys with a keen understanding of content strategy, marketing, and distribution.
• Creativity when it comes to research approaches.
• Experience growing accounts organically.
• An understanding and ability to design social ecosystems.
• A passion for digital and staying up to date on technology and trends.
• Experience in developing proposals and presentations for clients.
• The ability to quickly learn about new disciplines and emerging technologies.
• A commitment to teamwork, collaboration, and learning.
• An astute attention to detail and a results-oriented state-of-mind.
• The ability to be flexible and multi-task.

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to online services for families and new parents
• Extensive winter holiday office closures
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

At Critical Mass, we value our employees and offer competitive compensation and benefits packages.  If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learningImprove collaboration and team relationships.Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoidIf Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.htmlIf U.K. based: https://www.gov.uk/consumer-protection-rightsIf Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx