At SumUp, we actively monitor and optimize digital touchpoints in order to enhance user experience, increase conversions, and ultimately drive business growth. This involves a dynamic and data-driven approach to improving online presence and marketing efforts.

To achieve multiple optimization initiatives which are simultaneously running, we seek an Analytics & Conversion Rate Optimization Specialist to work closely with our CRO & Analytics Lead and other cross-functional teams within the organization.

This role will be instrumental in strengthening SumUp’s data driven approach to experience optimization, leveraging conversion driven strategies, accelerating the CRO team’s pace and impact.

Some of the tools we use on a daily basis:

• Google Marketing Platform
• Optimizely
• Ninetailed
• Hotjar
• Contentful
• Salesforce
• Tableau

What you’ll do:

• Collect, analyze, and interpret data from various sources, including website analytics tools, heatmaps, user surveys, A/B testing results. 
• Map multiple user journeys driving to eshop or sales funnel, identifying frictions and conversion levers.
• Shape impactful CRO strategies to address friction points and SumUp’s business goals.
• Drive speedy execution of strategies’ roadmaps by collaborating efficiently with cross-functional teams.
• Facilitate data visualization and data monitoring across channels, journeys and funnels.

You’ll be great for this role if:

• You have 3+ years experience driving data marketing projects and analyses. 
• You have a proven track record in creating and executing CRO strategies that have positively impacted business goals.
• You perform data analysis with analytical and statistical rigor, deep-diving to understand not just "what" happened but "why".
• You are able to translate complex analytics into insightful recommendations for action that are easily understood by less technical audiences.
• Your knowledge of CRO methodology and experimentation tools is outstanding.
• You are highly proficient in Google Analytics 4.
• You have significant knowledge of Excel (pivot, v-lookup, charts).
• Your knowledge of BI and reporting tools (e.g. Google Big Query, Looker studio, Tableau, etc.) is excellent.
• You have a good understanding of UX & UI best practices.
• You are eager to learn and curious to explore emerging trends, technologies, and best practices in the field of data analytics and CRO.

Nice to have:

• Consulting experience appreciated
• Previous experience within SAAS industry is considered a plus 
• Knowledge of both e-commerce and lead generation funnels
• Basic understanding of SQL, Python, R.

Why you should join SumUp:

• Opportunity to work on large scale fintech products used by millions of businesses around the world with a truly multicultural team (we are 3200+ people from 80+ countries, spread across 4 continents)
• Competitive salary package and dependent on job level, enrolment into our virtual stock option program - you will own a stake in SumUp’s future success.
• A dedicated annual L&D budget for attending conferences and/or advancing your career through further education.
• Confidential, accessible self-care. A mental health & wellbeing tool available to all employees through access to licensed psychotherapists.

About us:

SumUp is a leading financial technology company, founded in 2012 with the goal of empowering small businesses around the globe. We’re the financial partner of choice for more than 4 million merchants in over 35 markets. We collectively build, plan and fine-tune the technology that drives SumUp and empowers small businesses around the world.

We believe in the everyday hero. Those who have the courage to follow their passion and who have the strength and determination to realise their dreams. Small business owners are at the heart of all we do, so we're creating powerful, easy-to-use financial solutions to help them run their business. With a founders mentality and a 'team-first attitude' our diverse teams across Europe, South America, and the United States work together to ensure that small business owners can be successful doing what they love.

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by Company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.