Assistant Store Manager, Sales & Retail Engagement

Location: 3232 Lake Ave Suite 1, Wilmette, IL 60091

The salary range for this position is $90,000 - $100,000. The base salary offered may vary depending on location, job-related knowledge, skills, and experience. 

Overview: 

As the Assistant Store Manager, Retail Sales you’ll lead the strategy, performance, and execution of the store’s customer-facing sales experience. Reporting to the General Manager, you’ll own key performance metrics across conversion, revenue, and customer satisfaction, driving the floor’s daily energy and long-term growth. Your leadership will be essential in building a high-performance selling culture that empowers teams, enhances engagement, and delivers seamless, consultative shopping experiences.

You’ll be a cross-functional leader: collaborating with Visual, Asset Protection, Talent, Design, and Operations to ensure the sales floor is staffed, trained, motivated, and ready to exceed goals every day. The ideal candidate combines deep retail sales experience, strong business acumen, and a passion for developing people to build a culture of excellence and accountability.

• 🎯 Own Sales Strategy & Execution: Define and execute plans to drive conversion, AOV, UPT, and revenue goals while delivering a premium in-store shopping experience.
• 👥 Lead & Develop the Sales Team: Directly manage ASMs, Senior Specialists, and Sales Associates, training, coaching, and building clear pathways to performance and growth.
• 📊 Drive KPI Accountability: Leverage dashboards, tools, and CRM data to set clear expectations, deliver impactful feedback, and adjust strategies in real time.
• 📚 Champion Selling Excellence: Set the bar on the sales floor, modeling best-in-class consultative selling and ensuring consistent customer engagement.
• 💬 Elevate Communication: Host team huddles, performance reviews, and one-on-one coaching sessions that align teams, build trust, and drive momentum.
• 🛍️ Enhance Customer Experience: Ensure the team delivers personalized, thoughtful, and solutions-based service that builds loyalty and earns repeat visits.
• 🤝 Partner Across Functions: Collaborate with peers in Visual, Logistics, Talent, and Design to maintain high operational standards and cohesive customer journeys.
• 👏 Recognize & Motivate: Create a culture of feedback and celebration where wins are shared, energy stays high, and top performers are recognized.
• 🧠 Support Change & Innovation: Lead adoption of new tools, processes, or pilots with enthusiasm, providing feedback to iterate and improve.
• 📅 Model Operational Discipline: Oversee scheduling, floor coverage, and opening/closing duties while ensuring alignment to compliance, safety, and company policy.

You’ll Thrive in this Role if You Have:

• 🏅 Leadership Experience: 3–5 years leading retail sales teams of 20+, ideally in high-volume or specialty environments (home goods, design, lifestyle brands preferred).
• 🧠 Sales & Customer Acumen: Deep understanding of conversion metrics, selling strategies, and customer needs paired with a natural ability to coach others to excel.
• 📈 Results-Driven Mindset: You’re energized by hitting and exceeding KPIs and have a track record of operationalizing performance expectations.
• 🎨 Product Passion: Comfort and interest in home furnishings, design categories, and helping customers build beautiful, functional spaces.
• 📣 Clear, Impactful Communication: You coach with clarity, give feedback that sticks, and lead conversations that drive growth and alignment.
• 🤹 Organizational Agility: You thrive in fast-moving environments, handle multiple priorities with grace, and lead your team through change with confidence.
• 🧩 Problem-Solving Grit: You're quick to identify challenges and decisive in resolving them, always keeping team morale and the customer at the center.
• 💻 Tech Fluency: Comfortable using CRM tools, Google Suite, dashboards, and POS systems to manage performance and inform decisions.
• 👏 People-Centric Leadership: You believe your team’s success is your success and you’re passionate about growing others through coaching, feedback, and recognition.
• 📆 Schedule Flexibility: Willing and able to work a retail schedule including evenings, weekends, holidays, and peak seasonal periods.

Additional Physical and Environmental Requirements:

• 💪 Physical Activity: Frequent standing, walking, and reaching with hands and arms; occasional sitting, climbing, balancing, and crawling.
• 🧎 Mobility & Movement: Frequent stooping, kneeling, and crouching throughout the day.
• 📦 Lifting Ability: Must be able to lift and/or move up to 50lbs regularly.
• 👀 Vision Requirements: Includes close, distance, color, and peripheral vision; depth perception and the ability to adjust focus.
• 🌡️ Temperature Flexibility: Comfortable in environments with varying temperature conditions.
• 🔊 Noise Tolerance: Occasional exposure to moderate noise levels and physical activity.
• ⚠️ Safety Awareness: Minimal exposure to workplace or environmental hazards, you must adhere to all safety protocols.

What are the Benefits*?

• 💰 Competitive Pay: Earn competitive compensation, with regular opportunities for performance-based increases and performance based bonuses.
• 🚀 Career Growth: Access professional development and advancement opportunities to help you grow with us.
• 🩺 Health Benefits from Day One: Medical, dental, and vision insurance coverage starts on your first day.
• 🌴 Time to Recharge: Start accruing paid time off immediately because work-life balance matters.
• 💼 401(k) with Company Match: We’ll match up to 4% to help you plan for your future.
• 🎓 Tuition Reimbursement: Eligible after 6 months of employment, learn, grow, and get support along the way.
• 🛒 Wayfair Employee Discount: Save big on the pieces you love plus get 10% off at our in-store restaurant 🍽️.
• 👶 Parental Leave Options: Choose from paid and unpaid leave plans to support your growing family.
• ✨ And So Much More: We’ve got more good stuff where that came from! Our full-time roles receive the full benefits package, while part-time or seasonal team members may have modified offerings. Your recruiter or in-store team can help with any questions!

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.