Movable Ink scales content personalization for marketers through data-activated content generation and AI decisioning. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Headquartered in New York City with close to 600 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan.

The Associate Director of Strategy will be a technical strategist role that will play a crucial role in bridging the gap between strategy, technology solutions and business objectives, predominantly for Amazon brands. This individual will be charged with delivering technology enablement, while also driving quantifiable, measurable and winning strategies for applications of Movable Ink software. This is an exciting opportunity to influence some of the world's largest brands and most sophisticated marketers on innovative programs. The AD of Media and Technology will join an existing team of Directors and Associate Directors to support accounts in the US, ANZ, EMEA, and APAC, and will play a critical role in our go to market strategy and engagement models. 

Responsibilities:

• Closely align themselves with the Client Experience teams on strategic accounts to understand their email and mobile programs goals 
• Collaborate with Client Experience, Sales, and Solutions Architecture teams to develop and present best in class strategies aligned with our client's revenue and performance objectives 
• Act as a subject matter expert on all topics related to Media & Technology marketing trends to provide informed recommendations
• Support Movable Ink growth and churn prevention objectives by driving adoption and usage of Movable Ink technology 
• Devise and manage test plans to measure the incremental impact of strategies
• Leverage a deep understanding of Amazon-relevant technologies and systems (Sonar, Content Symphony, etc) to guide implementation strategies and processes effectively
• Partner on and refine implementation strategies tailored to Amazon’s specific nuances, industry best practices, and technical requirements
• Develop and maintain technical best practice documentation, and lead technical enablement for Amazon GTM teams (e.g. Best practice guides for Amazon to use internally when talking about MI, Sonar and API checklist for pipeline qualification and first year client success)
• Liaison between GTM, Product, and Solutions to deliver best-in-class solutions that deliver ROI for Amazon
• Consult on the planning, execution, and monitoring of technical implementation projects alongside GTM and Solutions
• Identify potential risks and challenges associated with technical implementations, driving Amazon-centric solutions forward
• Support GTM in expanding the network of Amazon champions, and develop and own close relationships with VP level and above client stakeholders; with a particular focus on establishing a partnership with technical and product leaders
• Support GTM in alleviating technical roadblocks in the implementation of MI technology and driving product innovation
• Lead client workshops, support and present at internal and external conferences/events
• Develop thought leadership content to establish yourself as a thought leader in the Media & Technology vertical and to enable internal teams

Requirements:

• 7+ years digital industry experience at a large Media or Technology organization, specifically email marketing/CRM. Mobile marketing experience is a plus!
• Ability to influence enterprise tech investments based on near term and long term business cases
• Possess a deep understanding of Amazon relevant technologies and systems (Sonar, Content Symphony, etc) 
• Experience navigating large matrixed public companies from the outside, and the tenacity and resourcefulness to overcome challenges, roadblocks and distractions to stay focussed on successful delivery
• Deep strategy experience within Media & Technology, able to identify quantifiable trends across campaigns
• Proven ability to project manage and leverage strong organizational skills
• Manages multiple deadlines and deliverables, as well as the ability to solve technical blockers or delays and escalate accordingly
• Excellent oral and written communication skills, comfortable creating and presenting presentations for senior leadership

 

The base pay range for this position is $155,000-$163,000/year, which can include additional on-target commission pay/bonus. The base pay offered may vary depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.

Studies have shown that women, communities of color, and historically underrepresented people are less likely to apply to jobs unless they meet every single qualification. We are committed to building a diverse and inclusive culture where all Inkers can thrive. If you’re excited about the role but don’t meet all of the abovementioned qualifications, we encourage you to apply. Our differences bring a breadth of knowledge and perspectives that makes us collectively stronger.

We welcome and employ people regardless of race, color, gender identity or expression, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, ethnicity, family or marital status, physical and mental ability, political affiliation, disability, Veteran status, or other protected characteristics. We are proud to be an equal opportunity employer.