Lonely Planet, the world’s leading travel publisher, is looking for an Audience Development Editor to join our digital content team. We publish travel guidance and inspirational articles on our website, printed guidebooks and travel inspiration across multiple destinations and interests, emails and SMS for our audience of passionate travelers, and we’re looking for someone to help optimize lonelyplanet.com content for maximum reach and engagement.  

The Audience Development Editor will play a key role in expanding Lonely Planet's reach and impact. This position is responsible for developing and implementing strategies to grow website traffic and audience engagement by optimizing our content for search platforms, developing an editorial strategy to capitalize on news and trends and optimizing our annual seasonal calendar.

You'll work closely with the content team – sometimes writing quick-turn articles to meet the needs of the moment – but also maintain close ties to relevant partners, including Marketing and Social Media, Email and SMS to drive traffic to LP.com and ensure we are growing our audience. The ideal candidate is equal parts strategist, analyst and storyteller with a passion for content performance metrics and emerging trends in the travel and lifestyle space.

What You'll Do:

• Manage Lonely Planet's publishing calendar and schedule, with an emphasis on timing for annual, seasonal content and destination intent
• Edit and optimize new and updated content, refine article templates for optimization, assume responsibility for testing headlines, URL structure and keywords to improve search performance
• Coordinate content to target as many relevant search terms as possible
• Leverage content for Google News, Apple News and any other third-party content distribution opportunities
• Create and refine best practices for refreshing previously-published content to ensure it remains SEO-optimized 
• Collaborate with editors to identify search trends, key terms and trending content ideas driven by search; educate and inform editors about these trends and terms and keep the team updated on same
• Identify content gaps, duplicative content and brand-appropriate SEO opportunities
• Attend digital content meetings and share search trends and destination insights that could inspire story ideas and inform publishing schedules 
• Support destination editors in identifying when and where search-driven destination opportunities are available for their regions 
• Work with LP’s senior editorial team to implement training and communication for staff and freelance editors on areas around search optimization
• This role is ideally based in our New York City office, with a hybrid schedule, though remote candidates will be considered. 

What We're Looking For:

• Experience and proven track record of leveraging SEO tools and techniques to increase audience size and engagement
• An understanding of Google tools, from Google Search Console to Google Trends and Discover, with the ability to stay on top of platform updates
• Certification in Google Analytics or equivalent experience in data analytics
• A commitment and understanding of how position quality content to outrank and outperform similar content from direct competitors and other outlets
• An understanding and interest in Artificial Intelligence as a tool to increase audience engagement and streamline time-consuming editorial processes 
• Strong editorial judgment and a respect for original reporting and local expertise
• A passion for travel and a solid geographical understanding of the world

Compensation

• New York City Compensation Range: $90,000- $100,000  *Note actual compensation is based on geographic location, qualifications, and experience. 

Perks and Benefits:

• Unparalleled Experience: 
• 1:1 Coaching and Stretch Assignments early in your career
•  Robust L & D Offerings
• Global Peer Network for more seasoned talent
• World Class Mental Wellness: 
• Access to Free Therapy Sessions and Emotional or Work-Life Counseling Sessions for all US Employees and Family Members
• Free Calm Subscription
• Family Support, Planning, and Fertility: 
• Support for every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more. 
• Medical, Dental, Vision, Health Insurance Coverage 
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• 401k with Match
• Employee Assistance Program
• Hybrid Schedule + Generous Paid Time Off (PTO):
• On-site Collaboration and Work From Home (WFH) Days 
• Holiday Pay
• Winter Week: Company Recognized Holiday between Christmas and New Years 
• On-Site Perks: 
• Full Gym and Yoga Studio
• Free Fitness Classes
• Tennis Courts
• Pickleball Courts
• Indoor Basketball Court
• On-site Chefs and Baristas ($1 Lattes!) 
• Frequent Community Events and Celebrity Guest Speakers 
• Inclusive Benefits: Perfect Score in 2024  from the Human Rights Campaign (HRC) for outstanding efforts in promoting LGBTQ+ equality within the workplace. 

Who We Are:

Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology – including Bankrate, Lonely Planet, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey – from first discovery of information, throughout the decision-making process, to transactions. Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visit https://redventures.com and follow @RedVentures on social platforms.

At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com. 

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