CRM Manager

Full Time
London, UK
3 months ago

Mintel is a leading global market intelligence provider, empowering businesses with actionable insights to make informed decisions. We turn data into actionable insights, and our clients rely on us to stay ahead of the curve in a rapidly changing world.

About the Role:We are seeking a passionate and experienced CRM Product Manager to join our dynamic team and lead the strategic development of our CRM platform. You will be the product owner for the development, operation, and management of the environment and ensure the CRM is used effectively  to support the on-going needs of the organisation.

Responsibilities:

  • CRM Administration:
    • Manage and maintain the CRM platform, including user management, data integrity, and security.
    • Develop and implement customisation solutions to meet specific business needs.
    • Automate workflows and processes to improve efficiency and productivity.
  • CRM Reimplementation:
    • Lead the planning and execution of a comprehensive CRM reimplementation project.
    • Develop a clear vision for the new platform and its capabilities.
    • Work closely with stakeholders across the organisation to gather requirements and align on goals.
    • Manage the development and testing process.
    • Ensure a smooth transition to the new platform and provide ongoing support to users.
  • CRM Product Management:
    • Understand user needs and how to translate them into our business strategy using CRM.
    • Build and own the development roadmap for CRM within Mintel, driving continuous improvement through use of the system. 
    • Lead the CRM operations team, creating a professional development environment in line with agile working practices.
    • Build and maintain the supplier relationship to support Mintel in being at the forefront of future product releases.
  • Process Optimisation:
    • Analyse current sales and marketing processes to identify areas for improvement.
    • Design and implement new workflows and processes to streamline operations.
    • Develop and maintain user documentation and training materials.
    • Track and measure the impact of process improvements.
  • Data & Reporting:
    • Develop and implement dashboards and reports to provide insights into sales and marketing performance.
    • Analyse data to identify trends and opportunities.
    • Communicate key findings to stakeholders.
  • Collaboration:
    • Work closely with sales, marketing, and IT teams to ensure alignment and collaboration.
    • Communicate effectively and build strong relationships with stakeholders.

Qualifications:

  • 5+ years of experience in CRM product management or a related field.
  • Proven experience with CRM administration and customisation.
  • Strong understanding of sales and marketing processes.
  • Experience with project management methodologies, including Agile.
  • Excellent analytical and problem-solving skills.
  • Strong communication and interpersonal skills.
  • Ability to work independently and as part of a team.

Benefits:

  • Competitive salary and benefits package.
  • Opportunity to work with a leading global company.
  • Dynamic and collaborative work environment.
  • Make a real impact on the success of Mintel.