Chewy is looking for a customer-centric and data-driven CRM Marketing Manager to oversee the customer lifecycle marketing program for a key segment of Chewy’s pet-obsessed customers to join our team based in Plantation, FL, or Boston, MA. This role will be responsible for planning, executing, and measuring promotional campaigns that increase customer engagement. They will also play a central role in facilitating the optimization and launch of automated email programs, segmentation, and personalization strategies.

What You'll Do:

• Implement a cross-channel strategy in email, push, and onsite for a core segment of Chewy customers
• Maintain and optimize a testing agenda for A/B and multivariate testing frameworks
• Work with resources to ensure essential technical steps are taken for list selection, segmentation, personalization, and tracking
• Leverage CRM data to drive personalized and contextual experiences to increase customer retention
• Drive continuous improvement across KPIs including engagement rates, conversion rates, opt-out rates, and LTV
• Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learnings
• Effectively partner across the organization: integrated marketing, engineering, product management, merchandising and supply chain
• Identify target audiences and align them to business objectives
• Develop and implement strategies to improve communication and personalization

What You'll Need:

• A passion and track record for customer-centric marketing
• 3+ years of email and/or direct marketing experience
• Bachelors degree, Masters a plus
• Data-driven and analytical with a strong ability to interpret and identify insights through data
• Hands-on experience designing and implementing campaigns through an enterprise ESP (experience with Braze or Movable Ink a plus)
• Deep understanding of how to enable behavioral, demographic, and transactional to drive personalization
• Knowledge of SQL, Tableau, and other data analytics tools
• Understanding of incrementality testing, statistical significance, and lifetime value

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Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.

If you have a question regarding your application, please contact HR@chewy.com.

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