Since 2011, General Assembly (GA) has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. As featured in The Economist, Wired, and The New York Times, GA offers training in web development, data, design, marketing, and more, both online and at campuses across multiple countries. Our global professional community boasts more than 95,000 full- and part-time alumni — and counting.

In addition to fostering career growth for individuals, GA helps employers cultivate top diverse tech talent and spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our corporate training programs. GA has also been recognized as one of Deloitte’s Technology Fast 500, and Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.

We are looking for a Demand Generation Manager to develop and implement strategies to generate leads and revenue for the company. You will be responsible for working closely with the admissions and marketing teams to align efforts, using data and analytics to measure and improve performance.

The ideal candidate will have experience in demand generation, a deep understanding of the sales process, and strong analytical and communication skills. This is a key position that requires advanced knowledge of sales and marketing strategies, as well as the ability to develop creative campaigns that drive traffic, engagement, and conversions across multiple channels. The successful candidate will have a proven track record of generating leads and revenue for a B2C company. 

This position will report directly to the Sr. Director of Brand and Demand. 

• This role requires excellent communication skills and collaboration with cross-functional teams as well as a passion for data and insights as tools to fuel continued brand growth and stronger emotional connections to our customers.
• Partner with the Sr Director, Brand and Demand to conceptualize innovative promotional strategies. You will be responsible for building briefs and working cross-functionally to bring campaigns and marketing initiatives to life across all channels. This could look like a skills or events series, a local conference, a premium piece of content, a discount, or an alumni activation. 
• Own our always-on consumer marketing strategy, ensuring the right messages are showing up in the right channels at the right time. Think: working  directly with email marketing to build best-in-class nurture programs, product marketing to bring new solutions to market, and  social media to create video and tiles that drive interest and build funnel. You’ll be in charge of building out quarter-by-quarter plans and keeping the calendar up-to-date. 
• Partner with product and admissions teams to develop unique 1-1 demand strategies to engage prospective customers and push them through our funnel at a faster clip. 
• Manage daily marketing responsibilities, including top-of-week reporting, building and maintaining marketing calendars,  and cascading go-live dates and shifts to timing to cross-functional teams in a timely manner.
• Work closely with international markets to develop a global and regional marketing presence that ensures brand consistency.
• Partner with operations to deploy full-funnel and channel-by-channel reporting for all demand gen activities including the success of premium content, events, freemium, discounts and more.   
• Lead post-campaign reporting, creating scorecards and cross-functional KPI reports to provide insights and learnings that help inform future strategies and marketing plans.
• Assist in the build of campaign-related emails, landing pages, and content. 

Skills and Qualifications:

• Bachelor’s Degree in Marketing, Communications, or a related field
• 3+ years of experience in demand generation, including experience with campaign creation email marketing, and inbound lead generation
• Demonstrable success driving pipeline growth and revenue through integrated campaigns
• Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms
• Excellent written and verbal communication skills, with the ability to create engaging marketing content
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
• Strong analytical skills and ability to use data to inform decision-making and strategy development

The anticipated annualized salary range for this position in the US market is $76,500 and $97,500. Salary will be determined based on experience, education, geographic location, and other factors. If hired as a regular full-time employee, this position will include a variable compensation plan which could be a bonus or a commission.

US benefit offerings for full-time employment may include medical, dental, vision, term life insurance, short-term and long-term disability, additional voluntary benefits, commuter benefits, wellness plans & reimbursement and retirement programs.  Available paid leave may include paid time off, parental leave and holiday pay.

The salary range published in this job posting is for US based locations only. Non-US based candidates interested in this position can email talent@generalassemb.ly for country-specific pay range details and benefits offered.

Unless otherwise noted, remote positions can be performed from the following approved General Assembly operating countries.

United States of America (states of operation may vary), Canada (provinces of operation may vary), United Kingdom, Australia, and Singapore.