At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that’s work worth doing.

Digital Acquisition & Strategy Program Lead

Why We Have This Role

The Global Acquisition Team is instrumental in propelling the worldwide expansion of our business. Leveraging digital platforms—including Paid Search, Paid Social, Content Syndication and our direct web channels—we aim to expand our customer base and provide tailored experiences that resonate with each local market. Partnering across the business our strategy focuses on harnessing the power of these digital avenues to meet the unique needs of our prospects and customers on a global scale.

How You'll Find Success

• This role requires a blend of creativity, analytical prowess, relationship building and technical knowledge to effectively manage paid media strategies and campaigns and drive momentum in the business. 
• Strategic Planning: Ability to develop comprehensive paid media strategies (awareness, consideration & demand generation) that align with the company's goals.
• Platform Expertise: Proficiency with paid media platforms such as Google Ads, Bing Ads, LinkedIn Ads, and other paid platforms.
• Budget Management: proven experience managing $10M+ media budget, covering multiple products and regions with quantifiable impact on pipeline and revenue. 
• Analytical Skills: Strong capability to analyse campaign performance data to inform future strategies and report on ROI.
• A/B Testing: Running comparative tests on different elements such as ad format, ad copy and targeting to optimize performance and improve results.
• Knowledge of Targeting and Segmentation: Understanding how to segment audiences and target them effectively across the funnel
• Conversion Rate Optimization (CRO): proven experience on landing page A/B testing, optimisation, and personalisation design to improve the rate at which clicks convert into desired actions.
• Collaboration: Comfortable with working with multiple teams, such as creative, localisation, sales development reps, and product marketing teams, to ensure cohesive campaigns that support broader business objectives. Lead and guide acquisition team’s regional leads to make them perform at their best and succeed in their goals.
• Trend and Skill Self Awareness: Staying up-to-date with industry trends, platform updates, and best practices in paid media.
• Ad Compliance: Knowledge of advertising regulations and compliance standards across different platforms and regions.

How You’ll Grow

• * Mastery of Skill Set: We aim to develop the best talent in tech and drive to continuously learn new skills and platforms, such as mastering emerging ad technologies or getting certified in advanced features of existing platforms.
• * Data-Driven Decisions: Enhancing your ability to make data-driven decisions by deepening your understanding of analytics, learning to interpret complex data sets, and staying up to date of the latest tools for data interpretation.
• * Cross-Functional Collaboration: Seeking opportunities to collaborate globally with other departments, like sales development, content, field marketing, localization and product teams, to gain a more holistic view of the business strategy and understand how paid media fits into the larger picture.
• * Industry Engagement: Attending webinars, workshops, and conferences to stay current with industry trends and network with peers. Test new ideas and strategies in your campaigns.
• * Leadership Skills: We encourage leadership and taking the lead irrespective of your level at Qualtrics. You will have the opportunity to lead a cross functional pod, mentoring other team members, leading campaign strategies, or in the future managing a team.

Things You’ll Do

• Regional Acquisition Strategy: As a key member of the team develop and implement paid media strategies tailored to the specific needs and characteristics of each regional market.
• Budget Management: Allocating and managing the budget for paid media campaigns across regions region, being responsible for the Paid Media delivered Pipeline and ACV targets.
• Localized Content Creation: Working with the localization and creative teams to develop ad content and landing pages that resonate with the regional audience, including language and cultural nuances.
• Platform Management: manage and overview campaigns on various paid media platforms such as Google Ads, Bing, LinkedIn ads, content syndication and others.
• Performance Analysis: Expert analytical skills being able to analyse the performance of campaigns, according to both online and offline metrics.
• Audience Targeting and Segmentation: Identifying and targeting specific audience segments within the region, using demographic, psychographic, and behavioural data.
• Compliance and Localization: Ensuring that all campaigns comply with regional advertising laws and regulations and are appropriately localized.
• Collaboration and Reporting: Working closely with the SDR and Field teams and other Demand Generation teams ensure alignment of strategies and reporting on regional campaign performance.
• Market Research: Keeping abreast of regional market trends, consumer behaviours, and competitive landscape to inform and adjust paid media strategies.

What We’re Looking For On Your CV

• 10+ years of digital marketing related experience within client side or agency background
• An added plus if you have B2B SaaS marketing experience with growth marketing or acquisition experience
• 2-3 years experience developing & executing strategic digital marketing transformation programs with an ability to engage and lead at a senior level
• 3-4 years hands on Google Ads experience
• Track record building and scaling paid media activities including planning, optimisation and budget management.
• Certified in Google Ads and LinkedIn Ads
• Comfortable using data analysis tools such as Tableau
• A self starter who ideates and initiates actions and ideas 
• A person who likes to work as part of a wider global team who thrives on collaboration and ambiguity
• Excellent written and verbal communication skills and competency in communicating at an executive level

What You Should Know About This Team

• Our team is truly global and made up of a hugely talented, fun and collaborative group. 
• We are based across the global spanning locations such as Dublin, Tokyo, Sydney, Utah and Sao Paulo.
•  In this role you will be supported and coached to make an impact!

Our Team’s Favourite Perks and Benefits

• Focus Fridays - no meetings
• Worldwide and diverse community that enjoys helping each other
• Our offices are in the centre of our work life and we take pride in creating an open and collaborative work space.
• At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team
• Skip level and peer coaching 
• Personalised training and development plans

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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