📣  A bit about the role.  

We're on the lookout for a Digital Marketing Lead to join our UK & Ireland teams as part of our Marketing Growth team. This is a hybrid role where the successful candidate will be expected to work from our office in White City, London, three times a week: Mondays, Wednesdays, and Thursdays.

As a direct-to-consumer e-commerce business, we prioritise driving growth through our digital marketing endeavours. Our goal? To establish ourselves as the leading fresh dog food company in the UK, maintaining a strong growth trajectory over the next 5 years.

Working closely with the Head of Growth, you'll be spearheading the execution of top-notch campaigns and optimising our paid and organic digital channels. Your role also involves shaping our forward-looking marketing strategy.

You'll have a defined budget that you and your team will manage. Your efforts will span various objectives aimed at expanding our customer base, from acquiring new customers and boosting brand awareness to enhancing customer value and retention.

Being part of a broader marketing team will provide you with exposure to diverse marketing initiatives, offering a more comprehensive perspective on how digital marketing fuels business growth. Additionally, as an integral part of our business, you'll influence our digital product roadmap to align with our growth objectives.

🤩 Here's what this role en-tails:

Strategic Development:

• Proposing, devising, and developing digital marketing strategies and testing our roadmap.
• Contributing to the development and execution of new market launches.

Team Management and Development:

• Managing and developing a team responsible for executing and developing campaigns across paid digital media, affiliates, and search engine optimisation (SEO).

Financial Oversight:

• Steering investments to maximise returns.

Reporting and Insights:

• Managing the reporting and evaluation of digital marketing efforts, and sharing insights with the wider company and our management team.

Collaboration and Enhancement:

• Collaborating with our Digital Product team to enhance our digital campaigns.
• Collaborating with international teams to share insights, best practices, and test results.
• Establishing a close relationship with our Brand team to accelerate top-of-the-funnel growth through tests.
• Working with our creative team to optimise assets for improved performance.

👋  A bit about you

Professional Experience and Expertise:

• Substantial digital marketing experience (in-house or agency), managing annual budgets exceeding £5 million.
• A proven track record of brand growth and team management in previous roles.
• Expertise in managing paid search, social, and SEO channels, staying updated on industry trends.
• Proficiency in optimising campaigns using metrics like cost per acquisition (CPA), return on ad spend (ROAS), and return on investment (ROI).

Personal Qualities and Mindset:

• Driven by targets and passionate about digital marketing, always striving for excellence and continuous learning.
• Possessing an investigative mindset, skilled at translating insights into actionable strategies.
• Eagerness to adapt, learn new skills and embrace emerging trends.

Communication and Reporting:

• Strong reporting skills and meticulous attention to detail.
• Excellent communication skills, capable of articulating complex information clearly.

Alignment with our Values:

• Sharing our belief that dogs deserve better!

🐶 A bit about us. 

At Butternut, we put the food back into dog food. We believe dogs deserve to eat the healthiest, most natural and tastiest food with none of the nasties. That’s why we make freshly prepared dog food. Cooked like you would at home. Delivered in perfect portions. #LI-Hybrid

As a B-Corp certified company; you can be sure you are joining a sustainable company who care about our people, product and our impact on the environment.

Our goal is to help dogs live healthier, happier and longer lives whilst leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev & Dave) hand-delivered the first Butternut Box, we now feed a lot of dogs across the UK - but we want to feed dogs everywhere. And to do this, we need a team of brilliant people who share that ambition to come and work with us. 

 🙌 A bit about what we offer.

• 25 days holiday (plus 8 bank holidays) and an additional day for every year of service 
• 5 paid 'paws' days per year to support to learning and/or wellbeing
• £500 personal learning & development budget 
• Butternut Box employee discount 
• Enhanced parental leave
• Co-working office space. Flexible working hours and work from home options 
• Cycle to work scheme
• Pension with NEST
• Private Medical Insurance with Vitality
• Lots of office dogs (Ajax, Brio, Basil, Chorizo, Lenny, Jasper, Peggy, Pip, Rudi and many more….)

❗️A few things to note: 

• Butternut Box is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives.
• As our business has grown so has our responsibility to our community, our planet and our business. We are not perfect, but we are committed to doing business the right way and continually improving our social and environmental performance.
• We're not afraid of putting extra weight on candidates from underrepresented groups. We want strong, diverse teams built from different backgrounds, experiences, and identities. We're ready for the ongoing work that goes into building an inclusive, supportive place for you to do the best work of your career.

#LI-Hybrid