As a Digital Talent Marketing Manager, you will be responsible for developing and executing the Employer Brand and Talent Marketing strategy across various digital platforms. This role will be pivotal in effectively shaping and communicating HelloFresh's employer brand across digital platforms, ultimately attracting top talent.

• Develop and execute the Employer Brand and Talent Marketing strategy across digital platforms
• Oversee and optimize performance marketing channels, including but not limited to paid search, paid social, and display advertising.  You will usee analytics tools (e.g. Google Analytics, etc) to measure the impact of digital talent marketing initiatives
• Utilize data-driven insights to optimize CTRs, ad spend, ROAS, and other relevant key performance metrics
• Lead the Content Management System (CMS) to enhance the career website experience
• Generate engaging content (videos, graphics, written materials) showcasing company culture, employee stories, and career opportunities
• Ensure content aligns with brand identity and resonates with the target audience
• Manage and expand our social media presence on platforms such as LinkedIn, Instagram, TikTok, etc
• Share relevant content, engage with followers, and participate in industry conversations
• Explore and recommend practices to enhance the Employer Brand strategy
• Partner with Employer Brand and Talent Marketing peers, as well as international talent acquisition members to optimize HelloFresh's digital footprint and enhance candidate experience
• Collaborate with employees and teams to share their employment stories, and align external employer branding messages with overall business goals
• Utilize analytics tools to measure the impact of digital paid and organic talent marketing initiatives
• Provide regular reports and insights to optimize strategies and improve recruitment efforts

• Minimum 4 years of experience in employer branding, marketing, or related roles
• Strong understanding of digital media platforms and trends
• Proficiency in using social media management tools and analytics platforms (Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Ads Manager).
• Proficiency in A/B testing methodologies and conversion rate optimization to enhance campaign performance 
• Strong project management skills with the ability to prioritize and manage multiple campaigns simultaneously 
• Excellent communication skills in English; German is a plus
• Ability to work collaboratively in a team environment
• Creative thinking and problem-solving skills
• Knowledge of HR practices and recruitment processes is a plus
• Experience developing and optimizing paid advertisements

• Comprehensive relocation assistance to move to Berlin plus visa application support (if applicable)
• A significant discount on your weekly HelloFresh box
• Annual learning and development budget to attend conferences or purchase educational resources plus access to the HelloFresh Academy
• Mental health support, including Headspace subscription and access to qualified therapists through Spill
• Budget for home office supplies
• Monthly transportation budget through Rydes app 
• Working parents support
• Additional perks include: Annual German language budget, discounts for John Reed gyms & Urban Sports Club, regular company events, fresh fruit & free drinks in the office, in-house yoga classes, weekly discount on the Convini vending machine in the office
• Hybrid working model (option to work from home for up to 50% if preferred) 
• Sabbatical leave option after 18 months of being with HelloFresh
• HelloFresh Pension Scheme that is subsidized with 20% on top
• A diverse and vibrant international environment of 90+ different nationalities
• The chance to have a significant impact on one of the fastest-growing technology companies in Europe in an exciting growth phase

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.