Digital Marketing Executive

Full Time
London, UK
20 hours ago

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role:  Website Executive

Location:  London, England, United Kingdom

About the role: 

Working in partnership with our client (an internationally known B2B organisation), the Digital Marketing Executive will play a key role in developing, executing and monitoring CRM and web activities. 

 We operate a dedicated Digital Centre of Excellence within our clients’ pharmaceutical division. The Digital Centre of Excellence exists to drive, embed and exploit digital best practice. 

 Reporting to the client’s Marketing Manager, the Digital Marketing Executive’s focus will be to reach, engage and grow audiences by executing multi-channel campaigns that drive and convert quality leads. This role is crucial to deliver on our client’s ambition to offer a best-in-class digital customer experience. 

 You will be part of a much larger team within the Digital Centre of Excellence where you will contribute towards specific KPI targets. You will also be working in collaboration with the wider client marketing team, and you will be expected to work closely with our client’s other external agencies and partners. 

What you will be doing: 
  • As a Digital Marketing Executive, you will work closely with the Marketing Manager to plan and execute marketing campaigns for our client's flagship event.
  • Your role will involve developing and coordinating integrated marketing activities, including pre-event promotion, event coverage, and post-event follow-up.
  • You will manage various channels such as email marketing, social media, content marketing, and influencer partnerships to maximize audience engagement.
  • You'll also coordinate logistics related to marketing materials and collaborate with external vendors to ensure successful execution of all marketing initiatives while aligning with the broader business goals and brand messaging. 
  •  In addition to event marketing, you will contribute to building and maintaining digital communications directed at our client’s pharmaceutical audience. This includes creating and curating content for digital platforms like the website, social media, and email campaigns while adhering to industry regulations and best practices.
  • You'll be responsible for monitoring and reporting on the performance of these campaigns, using analytics to drive improvements.
  • This role will also require effective collaboration with cross-functional teams such as sales and customer service to ensure consistent messaging and a seamless customer experience. Your efforts will ensure a strong and engaging digital presence that resonates with the pharmaceutical audience.
  • Solid understanding of digital marketing and the roles of different digital channels. 
  • Support the Marketing Manager with planning and executing targeted digital campaigns. 
  • Measure marketing performance and use data to drive decision making. 
  • Contribute to achieving digital marketing KPI targets and ongoing performance measurement. 
  • Manage key digital marketing channels such as websites ensuring content is up to date and the customer experience follows best practices.  
  • Collaborate closely with the wider team and drive cross-function partnership. 
  • Partner with the Creative Team to align creative assets with the performance marketing plan. 
  • Knowledge of analytical techniques and the ability to produce reports on marketing performance. 
  • Excellent communication skills for conveying complex information clearly. 
  • Maintain clear timelines and expectations with internal and external partners. 
  • Curiosity to identify insights and implement best practices in marketing. 
  • Detail-oriented, self-motivated, and able to manage multiple projects simultaneously. 
What you need to be great in this role: 
  • Experience in building and sustaining meaningful client partnerships. 
  • Results-driven with a focus on delivering business plans aligned with growth targets. 
  • Confidence in collaborating with and influencing third-party agencies. 
  • Excellent presentation skills, both written and spoken. 
  • Agency background and experience in a fast-paced environment. 
  • Experience in B2B and multiple industry sectors. 
  • Familiarity with Martech solutions is beneficial. 
  • 2+ years of relevant digital marketing experience. 

Req ID: 16300#LI-SL1 #LI-Hybrid #LI-associate

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations    

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.