Director - Enterprise Sales (UK & Western Europe)

General Assembly

Full Time

1 day ago

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Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. As featured in The Economist, Wired, and The New York Times, GA offers training in web development, data, design, business, and more, both online and at campuses around the world. Our global professional community boasts 60,000 full- and part-time alumni — and counting. In addition to fostering career growth for individuals, GA helps employers cultivate top tech talent and spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our upskilling and reskilling initiatives. GA has also been recognized as one of Deloitte’s Technology Fast 500, and Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.

GA is at the leading edge of creating practical solutions to one of the most pressing challenges of our time - the future of work. As recognized by The World Economic Forum, BCG, the OECD and more, these are big challenges to which only a few companies are offering real solutions. In this role, you'll be speaking every day to corporate leaders who rely on GA to help them apply these solutions to their workforce of the future.

The Role

The Director - Enterprise Sales (UK & Western Europe) at General Assembly (GA) is a senior sales leadership role responsible for both achieving their own individual sales quota and leading a team of Senior Account Directors to meet and exceed their respective quotas. This dual focus on personal sales performance and team leadership is crucial to driving overall sales growth and aligning sales objectives with Enterprise business strategy.

In addition to overseeing a team, the Director will directly contribute to sales performance through the development and execution of UK & Western Europe strategic sales plans for both new & existing accounts, ensuring the profitable achievement of sales goals, and fostering customer satisfaction.

This role requires a dynamic and hands-on leader who can drive personal sales, inspire the team, and ensure that all salespeople are meeting their individual quotas, while also supporting the overarching business objectives.

The Director - Enterprise Sales (UK & Western Europe) will report to the Chief Revenue Officer and align their team’s objectives with global sales strategy through active participation in strategic planning & execution.

Roles and Responsibilities include:

The ideal candidate will be a hands-on, front-line sales leader, directly managing day-to-day sales discipline, forecasting, and pipeline management. You will have a proven track record in consultative sales with large, high-value clients, and you will lead by example—both in achieving your own quota and guiding your team to exceed theirs. A strong emphasis on both individual accountability and team collaboration will be critical to success in this role.

You will establish and maintain productive peer-to-peer relationships with customers and prospects, ensuring a balance between achieving personal sales targets and supporting your team in their growth. Key responsibilities include:

Sales Leadership: Lead by example in achieving your own sales quota, while actively managing, coaching, and holding the team accountable to their individual quotas.
Strategic Direction: Develop and implement the sales strategy for the UK & Western Europe region, driving both individual and team sales growth while ensuring alignment with global business objectives.
Team Management: Lead and develop a team of Senior Account Directors, fostering a culture of high performance, accountability, professional development, and ethical sales practices.
Sales Forecasting & Pipeline Management: Own both your personal sales pipeline and the broader team’s forecast, ensuring accurate reporting and proactive management of sales opportunities
Client Engagement: Cultivate and nurture relationships with senior stakeholders (C-level and VP level) at large enterprise clients, guiding the sales process from initial engagement to contract negotiation.
Process & Technology Utilization: Drive efficiency in sales activities through the implementation of processes and leveraging technology to enhance sales effectiveness across the team.

Requirements and Experience:

Proven Track Record in Sales: At least 2 years of experience in leading a sales organization, and at least 5 years of a strong personal sales record and a history of success with consultative sales and enterprise-level accounts.

Market Knowledge: Experience selling corporate learning solutions is strongly preferred.

Strategic Sales Leadership: Extensive experience in developing long-term sales strategies, go-to-market plans, and driving both new business and existing service offerings.

Stakeholder Management: Senior-level experience managing and influencing C-suite and VP-level stakeholders at large enterprise organizations.

Team Leadership: Proven ability to hire, train, and build high-performance sales teams, fostering a culture of excellence and accountability.

Sales Process Expertise: Strong understanding of sales methodologies, forecasting, pipeline management, and how to effectively use CRM and other tools to manage sales activities.

Negotiation Skills: Experience leading contract negotiations, with a solid understanding of legal and financial terms.

Travel: Ability to travel as needed for client engagements, team management, and industry events.

Candidate Profile

5+ years of experience in driving enterprise sales and growth, securing new logos, managing large accounts ($500k+ annual revenue), and 2+ years experience leading sales teams.
Proven success in selling to senior decision-makers at large companies ($5BN+ revenue ICP), particularly at the VP and C-suite level. Experience selling corporate learning solutions is strongly preferred.
Comfortable designing, articulating, and executing complex client proposals.
Highly organized and able to manage a robust pipeline of business development, sales, and partnership opportunities.

Competencies