Director, Corporate Marketing

Remote
2nd Floor, 3 Brindley Pl, Birmingham B1 2JB, UK
10 months ago

Syncron is a leading SaaS company with over 20 years of experience, specializing in aftermarket solutions. Our Connected Service Experience (CSX) platform offers domain-fit solutions for:

  • Supply Chain optimization,
  • Pricing strategy,
  • Service Lifecycle Management (e.g. warranty management, field service management, service parts management, knowledge management).

Our company has a global presence with offices in US, UK, Germany, France, Italy, Japan, Poland, India and group headquarters in Sweden.

We build upon the belief that our greatest strength is our People. Our unique company culture has been appreciated by our Employees.

With this we are winning the hearts and minds of world-leading organizations, such as JCB, Kubota, Harley-Davidson, Mercedes, Ford, Renault and Nissan.

About the role

Syncron is seeking a Director of Corporate Marketing to spearhead our marketing strategies, including brand development, PR, content creation, social media campaigns, and website optimization. With a passion for brand storytelling and market positioning, the ideal candidate will have a proven track record in corporate communications and content creation to drive brand awareness and position Syncron as thought leader in the market. Moreover, the candidate will work closely with the field marketing and demand generation team to make sure consistent messaging will be developed throughout all the campaigns to drive pipeline growth.

What would you do?
  • Strategic Brand Leadership: Develop and refine Syncron's brand strategy and positioning in alignment with our business objectives. Articulate a clear value proposition that differentiates us in the market.
  • Brand and Visual Identity Management: Maintain brand guidelines and ensure consistent brand identity across all channels. Collaborate with creative teams to align visual assets with brand standards.
  • Content Marketing Excellence: Create compelling thought leadership and inbound marketing content to support the buyer's journey. Oversee content for; social media, web assets, and campaigns, in conjunction with the demand generation team, ensuring brand consistency.
Who you are? / What we expect:
  • 15+ years of experience in brand marketing, PR, content marketing, social media, website development and optimizations (SEO), with a history of successful brand strategy execution.
  • Proven track record of delivering global marketing activities within SaaS a organisation
  • Demonstrated leadership with the ability to manage and inspire teams.
  • Deep understanding of B2B marketing strategy development and tactics, market dynamics, and brand principles.
  • Exceptional communication skills.
The icing on the cake:
  • Experience of working within a Service Lifecycle Management environment 

Unsure if you meet all the job requirements but passionate about the role? Apply anyway! Syncron values diversity and welcomes all Candidates, even those with non-traditional backgrounds. We believe in transferable skills and a shared passion for success!

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