About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We're looking for a creative and collaborative leader who excels at the intersection of growth, marketing, finance, and data. In this high-impact role, you'll report directly to the SVP of Growth & Planning and work with teams and partners to shape long-term strategies, launch initiatives that drive subscriber growth, and guide budget planning to maximize ROI. You'll help turn ideas into action—balancing strategy, analytics, and execution to scale Crunchyroll's global impact.

Key Responsibilities

Strategic Investment & Budget Planning

• Lead marketing investment planning, budgeting, and executive reporting across brand, performance, and lifecycle teams.
• Build dynamic budget models using performance data, ROI analysis, and growth goals.
• Ensure transparency and alignment between Growth, Finance, and Analytics teams.

AI & Marketing Innovation

• Support the use of AI and machine learning in marketing decisions, including media mix, budget reallocation, and forecasting.
• Identify and run pilot programs with potential to scale across Sony's ecosystem.

Cross-Functional Leadership

• Align Growth teams on goals, budgets, and business plans.
• Partner with the SVP on executive communications, business reviews, and board materials.

Forecasting & ROI Optimization

• Lead forecasting, scenario planning, and performance tracking with Analytics and Finance.
• Turn marketing data into clear insights and strategic recommendations.

Performance & Incrementality Strategy

• Design and run incrementality tests with channel managers.
• Use test results and attribution insights to improve campaigns and reallocate spend for higher ROI.
• Monitor KPIs and adjust budget strategy based on performance, content calendar, and seasonality.

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Dallas office.

About You

We get excited about candidates, like you, because...

• 12+ years of experience in consulting, analytics, or finance—bonus if it's in OTT, global B2C, or international markets
• Have sharp analytical and strategic thinking skills, with experience building models, business cases, and clear, compelling decks
• Speak both data and strategy—turning AI insights, testing results, and budget performance into smart, high-impact decisions
• Know how to influence and align partners at all levels
• Communicate clearly and confidently, whether you're sharing insights or driving consensus
• Are excited by anime, entertainment, or pop culture
• MBA or equivalent experience in business, analytics, or a related field preferred

About the Team

Crunchyroll's Growth Planning and Budget Allocation team will be responsible for both planning, tracking and allocating budgets across various functions (e.g. brand, performance marketing, lifecycle marketing) of the growth team to ensure we spend towards the highest ROI initiatives. This team will work closely with analytics (CDI), finance (FP&A), marketing/growth and regional teams to continue to level up our budget allocation/tracking and free trial/paid subscriber tracking/forecasts, and lead the weekly growth meetings and initiative tracking process.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.

• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.